Valentino Uomo Born In Roma Cologne by Valentino, A fresh woody fragrance that is a good option for everyday wear, Valentino Uomo Born In Roma is a nice addition to any man's dressing table. It opens with top notes of mineral notes, violet leaf, and salt. This bright, green opening is a nice pick-me-up to start the day. The heart becomes more spicy with the introduction of middle notes of ginger and sage. Base notes vetiver and woody notes create a dry down that is soft and warm against your skin. This fragrance has average longevity and sillage. Valentino Garavani founded his fashion house in Italy in 1962. He quickly became known for his classic red dresses and was soon dressing all the famous European fashionistas. In 1978 he launched his first perfume to great acclaim. In 2008 he retired from the fashion industry and the company is now run by Maria Grazia Chiuri and Pierpalo Piccionli.