The adidas Ultra Boost 2.0 White Reflective has become one of the most recognizable colorways in the adidas catalog. The adidas Ultra Boost 2.0 White Reflective is grey and white. The shoe's upper part is a product of Primeknit or knitted fabric material, while the soles are made of rubber. The heel and 3-Stripes are made of synthetic leather, giving the shoe its texture. An Ultra Boost logo is branded on the side of the heel of the shoe. It also has the adidas logo at the toe and tongue. The adidas Ultra Boost 2.0 White Reflective became available at a retail price of $200 on October 26, 2016.