Adore Semi-Permanent Hair Color is a new and innovative hair color that will infuse each strand with a vibrant burst of luxurious color without the use of ammonia, peroxide, or alcohol! Adore's exclusive formula offers a perfect blend of natural ingredients providing rich color, enhancing shine, and leaving hair soft and silky. Available in 40 beautiful, vibrant colors to bring out the creative side in you. Adore will never damage your hair, so color as often as you like without any worries. Hair is nurtured with penetrating conditioners while vibrant colors are deposited for truly intense results.