Excellent value for money. Vibrant, long lasting colour that only needs a small amount of product to achieve. I only need half the amount compared to other brands to cover my thick hair. Overall very happy.

Fantastic product, great hair colour, got lots of compliments!! Easy to remove when I was ready to change colours!

Made my hair so soft and shiny! It’s consistency is thick, packed full of pigment, absorbs into hair easily, very little developing time, easy to clean up, and barely comes out in the shower! And the price? So inexpensive it hurts me thinking I have spent so much money on other name brand products that barely work! I can’t wait to try more colors, I’m not using anything else anymore, I HIGHLY recommend trying this out!

You'll see my before and after, I used this Emerald, a Lime Green, a Blue/Black, and left some brown. I really wanted to mix things up and have a lot of different shades in my hair and this stuff worked perfect. I always love using this dye, and it's resealable so I can keep touching up the color throughout the months without spending anymore or having to re-bleach either. This stuff stays and as it does fade, which takes quite a few washes, it tends to fade into other colors, so it looks very on purpose. It also smells amazing and washing off surfaces (and skin) super easy so clean up is a breeze.

Very bright color and long lasting barely fades when shampooing. It’s a nice teal green blue color. It’s also affordable it does bleed to other colors if you have it. And yes I would buy again for my hair.

4 weeks and going strong

Great hair color! I was using Manic Panic for awhile. Manic Panic is not long lasting as the Adore hair color. I had to re-color my hair every 2 weeks. The price was too high to spend $10 bi-weekly. I came across Adore when I was looking for another healthy alternative when coloring my hair. The ingredients is perfect! Safe like Manic Panic. I use Black Velvet to get that black Gothic color. It is similar to Manic Panic Black Raven. It does have a green base so I recommend to add a red or purple filler into the mix if you have an ashy tone to your hair. I left the Adore color in my hair for 9 hours. I slept with it on. I knew the ingredients was safe enough to do such thing. But remember... the color hair does contain proteins. It will make your feel hair dry. So I ... MoreGreat hair color! I was using Manic Panic for awhile. Manic Panic is not long lasting as the Adore hair color. I had to re-color my hair every 2 weeks. The price was too high to spend $10 bi-weekly. I came across Adore when I was looking for another healthy alternative when coloring my hair. The ingredients is perfect! Safe like Manic Panic. I use Black Velvet to get that black Gothic color. It is similar to Manic Panic Black Raven. It does have a green base so I recommend to add a red or purple filler into the mix if you have an ashy tone to your hair. I left the Adore color in my hair for 9 hours. I slept with it on. I knew the ingredients was safe enough to do such thing. But remember... the color hair does contain proteins. It will make your feel hair dry. So I recommend to do a deep conditioning treatment, after, if you decide to leave it on for that long. Its been 4 weeks and the color still looks great!

AFRICAN AMERICAN WHO LOVED THE BRIGHT BLUE!!!!

loveeee it ! I am an african american woman. I recently got royal blue highlights from the salon. I liked them but wanted something brighter -- so after a month. I brought Adore aquamarine and just used it tonight. I read the reviews and took advice from others.. I left it on for hoursssss 1:40p - 7. I used a heat cap and shower cap. I ran errands and lived my life came out to wash/cond it out and WOW !!!! AQUA BLUEEEE -- so bright and shinyyyy ! it did not stain my body, clothes or the shower. GREAT product :) i will be using it again!!

Great semi-permanent color

I bought this stuff in indigo blue. I have dark brown hair, so I had to bleach it three times beforehand, but the color came out so BRIGHT and exactly how it looks on the bottle. It washes out a tiny bit each time, but when you're hair is dry, it doesn't rub off on sheets, clothes, etc. like most vibrant dyes. Feels good on your hair, too. Not super harsh or chemical-ly. If you're willing to commit to a color for at least a month then go for it!

Love it!

The color on the bottle was pretty much exactly how it turned out on my bleached hair. It covered the pale-pale purple that I had mostly washed out and blended really beautifully with the magenta residual-color that was on my roots (I had dyed them a darker purple that was a lot more "sticky"). I actually got a lot of compliments and most people thought it was intentional! https://twitter.com/BikePretty/status/645437754713608196As expected from a semi-permanent red-based color, it does wash out. However I really liked how it gradually became a lighter and lighter coppery-orange, with no weird pink undertones. And the price can't be beat. I'm definitely going to buy more colors from this brand.

Love it!

I have to admit this is some great color! Just vibrant enough. And in the sun it lights up like fire! I have very resistant hair and Adore REALLY deposits after a fresh relaxer. But when I decided to go natural I was worried the the new (gray) growth wouldn't pull and/or hold the color. It totally does. It's a little lighter and starts to lose vibrancy quickly, but that's just my hair I think. It's also very mild since I also had it applied on top of a fresh relaxer AND I now use it on transitioning hair every time I wash it.