American Crew Forming Cream with medium hold and shine is easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. It shampoos out easily without residue, humectant that provides movable hold, conditions and moisturizes hair, a holding agent that encourages firmness, body and fullness to the hair, softens and swells the hair shaft making hair appear thicker. American Crew American Crew continues to lead the way in the men's grooming business. With a passionate commitment to men's grooming, their purpose is to bring men into salons, provide them with a great new experience and show them new ways of incorporating style into their everyday lives. American Crew is more than just a lifestyle brand or a salon supplier. It's a landmark in the history of men's grooming. It's the leading salon brand created for men specifically to meet the needs of stylists. Today American Crew continues its commitment to being one of the world's most innovative and interesting companies. Around the globe, it consistently pioneers the latest styles and the most innovative products made exclusively for men.