I have to preface this review by saying I am not a professional at doing brows. I love makeup, but brows are always a struggle for me. I have soft features, fine straight hair, and prefer a more natural look so I can typically get away with a tinted brow gel. I bought this for when I do a more full glam look to set my brows after defining and applying brow powder to them. For that reason I did not love this brow freeze because it never fully set, so it was a bit sticky/messy and made the brow powder smudge if touched. That said, I do think this would be great for someone with dark thick unruly brows because it does a great job at freezing them into place. The consistency is a thick almost solid gel. So for someone with already quite full and defined brows that maybe ... MoreI have to preface this review by saying I am not a professional at doing brows. I love makeup, but brows are always a struggle for me. I have soft features, fine straight hair, and prefer a more natural look so I can typically get away with a tinted brow gel. I bought this for when I do a more full glam look to set my brows after defining and applying brow powder to them. For that reason I did not love this brow freeze because it never fully set, so it was a bit sticky/messy and made the brow powder smudge if touched. That said, I do think this would be great for someone with dark thick unruly brows because it does a great job at freezing them into place. The consistency is a thick almost solid gel. So for someone with already quite full and defined brows that maybe just used a brow pencil to fill in or nothing at all and then use brow freeze on top this would be perfect. Like I said my hair is fine and straight, so I don’t struggle with keeping them in place. This product just isn’t for me personally, but like I said it does what it claims too which is freeze your brows in place. The packaging is a little messy from dipping a spooly in it each time I use it, but I’m not sure if there’s a way to improve that. Overall it’s a good product, but not for me.

Finally found my holy grail brow product

I received this product to try out for free for testing purposes. The first time I used it I knew already that this was different from the rest. First off it is a gel like texture and it comes with a comb that coats the hairs really well. This makes it quick and easy to apply and style your brows. Before I tried this I use the Elf Brow Lift. That product is good but this one is way better!!To use I always do my brows first and then clean up the edges with a QTip and water so my foundation goes on really well. It works great and everything looks seamless when I do it that way.I def will be recommending this product to all my friends and family. I also will be sharing and letting them try it for themselves because I just know they will love it so much like me. ABH ... MoreI received this product to try out for free for testing purposes. The first time I used it I knew already that this was different from the rest. First off it is a gel like texture and it comes with a comb that coats the hairs really well. This makes it quick and easy to apply and style your brows. Before I tried this I use the Elf Brow Lift. That product is good but this one is way better!!To use I always do my brows first and then clean up the edges with a QTip and water so my foundation goes on really well. It works great and everything looks seamless when I do it that way.I def will be recommending this product to all my friends and family. I also will be sharing and letting them try it for themselves because I just know they will love it so much like me. ABH really nailed it with this product.Now for the cons. When this product dries it does not feel soft it feels stiff. Which is fine for me as long as it looks good and it does but thought I would mention that in case someone else doesn't like it. This is not a deal breaker for me I will still be repurchasing when mine is all gone.Love love this product and very happy with how well it holds my brows in place. Definitely my new favorite I will not be going anywhere without it.

Froze in place brows

I am not one that tends to use brow gel on a regular basis. I had to get out the original brow freeze to do a side by side comparison against the new brow freeze gel. At first I was not a fan of the new formula. After playing around with it a bit more I came around to liking it. Anyone that is like me and not use to applying much to their eyebrows they may feel the same way. I'd be willing to bet that you will come around to loving this product. The applicator is ingenious and I love it! Perfect for styling and sculpting the brows. You simply use the long bristles to apply the product and the short bristles to style & sculpt the brows into place. Of course,you can also purchase the brow freeze applicator to assist you with the styling of your brows. You have a small ... MoreI am not one that tends to use brow gel on a regular basis. I had to get out the original brow freeze to do a side by side comparison against the new brow freeze gel. At first I was not a fan of the new formula. After playing around with it a bit more I came around to liking it. Anyone that is like me and not use to applying much to their eyebrows they may feel the same way. I'd be willing to bet that you will come around to loving this product. The applicator is ingenious and I love it! Perfect for styling and sculpting the brows. You simply use the long bristles to apply the product and the short bristles to style & sculpt the brows into place. Of course,you can also purchase the brow freeze applicator to assist you with the styling of your brows. You have a small window of time to work with the product on the brows. If you apply too much product it may get gummy or sticky like glue and leave some residue. That is no biggie if you have not done your makeup yet. You can simply clean up around the brows. Practice makes perfect! Find what works for you and have fun with it! I guarantee that once those brows are frozen, they will stay all day until you remove it! Thank you, Bzzagent & Anastasia Beverly Hills I received this product complimentary from Bzzagent & Anastasia Beverly Hills in exchange for my honest review.

Froze in place brows

I am not one that tends to use brow gel on a regular basis. I had to get out the original brow freeze to do a side by side comparison against the new brow freeze gel.At first I was not a fan of the new formula.After playing around with it a bit more I came around to liking it.Anyone that is like me and not use to applying much to their eyebrows they may feel the same way. I'd be willing to bet that you will come around to loving this product.The applicator is ingenious and I love it! Perfect for styling and sculpting the brows.You simply use the long bristles to apply the product and the short bristles to style & sculpt the brows into place.Of course,you can also purchase the brow freeze applicator to assist you with the styling of your brows.You have a small window ... MoreI am not one that tends to use brow gel on a regular basis. I had to get out the original brow freeze to do a side by side comparison against the new brow freeze gel.At first I was not a fan of the new formula.After playing around with it a bit more I came around to liking it.Anyone that is like me and not use to applying much to their eyebrows they may feel the same way. I'd be willing to bet that you will come around to loving this product.The applicator is ingenious and I love it! Perfect for styling and sculpting the brows.You simply use the long bristles to apply the product and the short bristles to style & sculpt the brows into place.Of course,you can also purchase the brow freeze applicator to assist you with the styling of your brows.You have a small window of time to work with the product on the brows.If you apply too much product it may get gummy or sticky like glue and leave some residue.That is no biggie if you have not done your makeup yet.You can simply clean up around the brows.Practice makes perfect! Find what works for you and have fun with it! I guarantee that once those brows are frozen, they will stay all day until you remove it!Thank you, Bzzagent & Anastasia Beverly HillsI received this product complimentary from Bzzagent & Anastasia Beverly Hills in exchange for my honest review.

I have mixed feelings

I recieved this product from Bzzagent for testing purposes. From my understanding this is a tube version of Anastasia brow wax which I have used and the brow wax is a great product. So I was excited to recieve this. ABS has amazing brow products that perform incrediably well, but this isnt one of them. Overall the product works and will hold your brows in place. However, after is dries and has been on for a while it leaves a weird whitish residue that isnt cute. Not to mention I am not a fan of the spoolie you use for application. You definately have to wipe excess off before taking it to your brow. Even then it applies more than I would like for it to. I would prefer to have the ability to do thin lite coats, and add more if needed. I had the best luck applying ... MoreI recieved this product from Bzzagent for testing purposes. From my understanding this is a tube version of Anastasia brow wax which I have used and the brow wax is a great product. So I was excited to recieve this. ABS has amazing brow products that perform incrediably well, but this isnt one of them. Overall the product works and will hold your brows in place. However, after is dries and has been on for a while it leaves a weird whitish residue that isnt cute. Not to mention I am not a fan of the spoolie you use for application. You definately have to wipe excess off before taking it to your brow. Even then it applies more than I would like for it to. I would prefer to have the ability to do thin lite coats, and add more if needed. I had the best luck applying with a thin width flat or angled eyeliner brush and running a clean spoolie thru my eyebrows right after to achieve a workable application. Even after all that extra work the white residue came out 2 hours later or less. I have tried using less product, different brow pencils, pomades, powders and any other brow product I thought I could put on top of it, and I could not make this work without that residue haunting my existence. If you are going to use it for photos and remove after, it will work and look nice. If your a normal person that needs thier makeup to look presentable for longer than four hours I recommend using the traditonal wax, or another product.

Strong Hold

I received this Anastasia Beverly Hills Brow Freeze Gel as a complimentary sample. I am a big fan of this brand and always have used their brow products. When I received this, I was ecstatic! This brow freeze is a mix of the other versions they offer- the regular gel in a jar and the gel in a wand form. This formula is slightly thicker than their other brow wand gel. I can feel the formula is thicker when applying to my brows as it gives a bit more resistance. Also, I can see that this gel is more firm and holds your brows for a longer duration. I did like that they transformed the brow freeze into a wand applicator as it's easier to control the amount of product you are applying. This ultimately helps prevent any flaking from over applying the gel. I did not ... MoreI received this Anastasia Beverly Hills Brow Freeze Gel as a complimentary sample. I am a big fan of this brand and always have used their brow products. When I received this, I was ecstatic! This brow freeze is a mix of the other versions they offer- the regular gel in a jar and the gel in a wand form. This formula is slightly thicker than their other brow wand gel. I can feel the formula is thicker when applying to my brows as it gives a bit more resistance. Also, I can see that this gel is more firm and holds your brows for a longer duration. I did like that they transformed the brow freeze into a wand applicator as it's easier to control the amount of product you are applying. This ultimately helps prevent any flaking from over applying the gel. I did not experience any residue or flaking throughout the day, although I did notice a slight "whiteness" when it dried. I would love to see this version with some tint to avoid that aspect of this gel, but it was not to an extreme. The product is not scented and is clear. The wand has a side with longer brushes and a side with shorter brushes. This was helpful to achieve the perfect shape as it let me have more control when shaping. It works great and is sold at a fair price! I would recommend as this gel is reliable and of consistent, great quality!

Worth a try for sure!

I was super excited to get a free sample of this to try because I have the most unruly brow hairs that grow straight outwards. I usually get my brows laminated and was looking for something to mimic that when I don't have time for the salon treatment. I used to use Benefit's 24 Hour Brow Setter, and I was really happy to see the same flat wand with short and long comb sides. I used it the same way - first the long comb to get the product onto my hair, then the flat part to slick my brow hairs against my skin. Then I used the short side to smooth the edges down.At first I wasn't sure I liked it - I felt like I needed a lot of product to flatten my brows, and it stayed pretty shiny even after it was dry to the touch. It does dry quickly, and trying to brush the ... MoreI was super excited to get a free sample of this to try because I have the most unruly brow hairs that grow straight outwards. I usually get my brows laminated and was looking for something to mimic that when I don't have time for the salon treatment. I used to use Benefit's 24 Hour Brow Setter, and I was really happy to see the same flat wand with short and long comb sides. I used it the same way - first the long comb to get the product onto my hair, then the flat part to slick my brow hairs against my skin. Then I used the short side to smooth the edges down.At first I wasn't sure I liked it - I felt like I needed a lot of product to flatten my brows, and it stayed pretty shiny even after it was dry to the touch. It does dry quickly, and trying to brush the product when it's dry causes it to flake. But I realized I could rewet the product with just a little water on my finger and smooth my hairs down easier that way.I was testing it out at home and completely forgot I was wearing it. It doesn't feel hard or crunchy, and I could furrow my brows without feeling resistance hahaha. I even forgot I was wearing it and went to sleep! And honestly? When I woke up in the morning I loved the way it looked - the shininess was gone and my brows were more or less still in place. I'm trying to figure out how to get that look without having to go to sleep first lol. I've tried applying less product but then it just doesn't hold as well. But all in all, I'll continue using this and if I can get it to look like my last photo I will definitely purchase a new one when I finish my current tube.

You Decide: Holy Grail or Flooded Market?

How well you like this product depends entirely on what you want out of your brow gel. The main features I liked were the hold it provided, how it helped blend my brow pencil and softened up my tiny Ted brow gel, and the amount of lift it provided to my brow hairs. My least favorite aspect was the gel-like texture it added to my brows. It wasn't exactly a crunchy feel, just unpleasant for me personally. However, the plus side is this product did not feel like gel on the skin underneath my brows. I like a soft, natural hold, so this product was not groundbreaking for me. As a brow expert and cosmetologist, I feel that the market is saturated with this sort of product on both ends - prestige and mass. This definitely has the potential to be someone's holy grail if ... MoreHow well you like this product depends entirely on what you want out of your brow gel. The main features I liked were the hold it provided, how it helped blend my brow pencil and softened up my tiny Ted brow gel, and the amount of lift it provided to my brow hairs. My least favorite aspect was the gel-like texture it added to my brows. It wasn't exactly a crunchy feel, just unpleasant for me personally. However, the plus side is this product did not feel like gel on the skin underneath my brows. I like a soft, natural hold, so this product was not groundbreaking for me. As a brow expert and cosmetologist, I feel that the market is saturated with this sort of product on both ends - prestige and mass. This definitely has the potential to be someone's holy grail if they're looking for firm hold without a gel-like feel on their skin and versatility. This product allows you to style your brow however you wanted - lifted for a more laminated look or follow the natural lay of your brow hairs. I recommend you style your brows quickly though, because once this product dries down, that's it until you grab your makeup remover. Based on my experience and your own research and experience, I'll let you judge for yourselves. Happy beautifying dears (: