The K9 Bulldog features a loud internal rattle, attracting fish from a wide distance. The profile encourages a "'walk the dog'' action without too much input from the angler making it ideal for anglers new to this style of fishing. Effective year round, fish will launch themselves at the K9 Bulldog. It can be effective over sand flats where seasoned pros will use it to attract fish or in close to overhanging trees.