AVEENO Baby Daily Moisture Lotion contains natural colloidal oatmeal blended with rich emollients to soothe and help heal your babys delicate, dry skin. The naturally nourishing, non-greasy formula absorbs quickly, moisturizers for a full 24 hours, and it contains no drying alcohols and wont clog pores. It is hypoallergenic and fragrance free, so it wont irriate sensitive. Its even gentle enough for newborns. AVEENO baby Daily Moisture Lotion can be used every day to help keep your babys skin soft, smooth and healthy. The AVEENO brand has been Pediatrician recommended for nearly 60 years. USES : Protects against and alleviates chapping, cracking and roughness due to dry skin. DIRECTIONS : To open, twist off cap, remove quality seal. Do not use if seal is broken. Apply liberally as often as needed.