Unleash the wonders of authentic Thai gastronomy! For the longest time, Aussies craving Thai at home had three options: take away, cheap commercial sauces or withered stalks of lemongrass from the supermarket. This authentic and extensive range (featuring naturally fermented deep sea fish sauce, green and red curry pastes, and lime, chili and tamarind-laced everything) is made in Thailand without any MSG or artificial stuff, filling that gap for top quality Southeast Asian goodness. Huzzah! Range latitude – Massaman, Green, Yellow and Red curry pastes are just the beginning. Pretty soon shoppers start seeing little gold elephants everywhere; on a vast range of coconut creams, dipping sauces, pastes and rice noodles. And because they know it’s top stuff, they tend to stick around. International icon – With outposts in Bangkok, Phuket, Malta and Copenhagen, Blue Elephant is known to globetrotters while representing something novel and exotic to newcomers. Category amplifier – This is an opportunity to add a premium and authentic offering to your Asian category, typically dominated by cheap imports and mainstream brands. Not anymore. Luxury staple – Everything about this range is premium yet approachable. It’s the go-to for last-minute meals and a recurring item in shoppers’ baskets. Fancy, functional, flavoursome.