Simple good looks. Clear clock face. Night time back lighting attractive making time check in the dark easy. Alarm sound gradation from very soft good. Minor quibbles: not easy to grip the knobs to move clock and alarm hands; Not yet easy to locate snooze button quickly because top clock surface so beautifully smooth but will probably get used to it. Too early to know durability but so far very happy with this purchase.

This is the perfect clock for home and travel. Easy to operate, and the alarm volume is sufficient and friendly. I like the option to have the face light on or off at night. I’ve given this clock as gifts to family members and received rave reviews! :)

I like this clock because it is quiet and looks attractive. However, one problem is that after a few times of pushing the snooze button, the alarm turns off. So it won't keep waking you up. One morning I snoozed three or four times, fell back asleep and didn't wake up until an hour later! So not very effective as an alarm clock if you like snoozing.

The clock is well made. Everything works and it is very very quiet. Well worth the extra money - I love it. I brought a similar one 30 years ago and remembered Braun were quality and they still are.

Gentle alarm

This little clock is close - the right size, nice design, clear legible face, but the alarm is so soft it wouldn’t wake a mouse!I now have 4 similar clocks lined up on my bedside table. I’ve been trying to find one similar to the one I used 40 years ago to teach my daughter to tell time! I still have that one but the alarm gave out a few years ago! This is the most expensive addition to the collection, looks good, but not likely to wake anybody up!

Good Alarm Clock

I didn't need or want a loud, annoying alarm on an alarm clock. The wake up on this clock works great for me and the 5 minute snooze works. I don't think you can use the snooze option more than a few times (I think it gave up one morning after about the 4th time I hit snooze). Easy to use and easy to read the time for this senior. I like the white color, the curved shape and the smallness of it. Happy I chose this alarm clock after shopping all over the web for quite some time to replace a similar Timex alarm clock I had for many years.

Hour hand not aligned properly

We bought this on s recent visit to MOMA and the Design Store. Didn’t inspect it until arriving home and found there was no way to adjust alignment of hour hand. Clock runs ok, just is very annoying to not have hour hand reading correctly ( at noon both hands don’t overlap 12). Only relief is sending to europe for repair ! This was a $60 alarm clock. The whole experience is unsatisfying.

NOT SILENT!

I purchased this clock to avoid using my phone as an alarm clock to reduce my screen time. For that purpose, it works great. It's compact, and the auto backlight sensor is handy. A couple of gripes with the product: firstly it's not silent. It IS advertised as a 'quiet' model and it is so it's not misleading. On some nights I don't hear it at all but just be wary if you have very sensitive hearing or sleep in a silent room. Secondly, it's expensive and for the price, the plastics (especially on the knobs) feels cheap. I purchased this on the basis that it's a Braun, so I was expecting higher quality. Overall, it does the job and as long as it keeps working I'm satisfied.

Perfect

Exactly what I wanted: a not-too-large, unobtrusive, easy to set, stylish looking alarm clock with a face I could read. The night-time back lighting is an added bonus. I was able to ditch the bulky clock radio I couldn’t set for radio, for alarm, or even for correct time. And I now have one more usable electric outlet. It is indeed perfect!

Quiet Sophistication in a Clock

I love this clock. It is analog, the hands tick along silently, it has the option of backlighting (continuous or just a quick check of the time), it has a gentle alarm that gradually builds if you need the increased volume, but begins by softly falling on the ears of those who wake easily. It is modern, it is timeless, it is everything I've been hoping for in a bedside alarm clock. Thank you, Braun.