Bubs & Co Teething Gel is an alcohol & sugar free alternative to other teething gels. Bubs & Co provides soothing relief from the pain and discomfort associated with infant teething disorders, mouth ulcers and sores, and even new dentures in adults. Giving you peace of mind in an often-unsettling time in a child's development. Free from both alcohol and sugar, Bubs & Co is a premium product containing the active ingredient Choline Salicylate for fast acting and soothing relief of infant teething. Simply apply a pea sized amount onto a clean finger and apply to the affected area. Make sure to always wash your hands before applying the gel.