Casio is an electronics manufacturing company that was founded in 1946 by Tadao Kashio. The brand has a versatile portfolio, from musical instruments and digital cameras to analogue and digital watches. The company rose to popularity quickly after releasing its first-ever product, a cigarette holder, which proved to be a huge success. Casio became involved in electronics in 1954 when they released Japan’s first elector-mechanical calculator. During the “Quartz Revolution” in the 1970s, Casio expanded and became one of the first brands to create quartz watches which solidified the brand as an innovator in horological society. The brand’s timepieces are affordable and long-wearing, making them a favourite to both enthusiasts and everyday people. With the large variety of wristwatches and their commitment to progress, it is no surprise Casio has remained amongst the giants in the industry. Core Features of the Casio Baby-G Collection: The watches in this collection are inspired by late 90s Y2K fashion. The displays on Casio Baby-G watches are digital. Each Baby-G model is water-resistant up to at least 100 metres (10 bar). Model Specifications BGD-565SJ-7ER: The square case of this watch is made of translucent resin. It measures 42.1mm in diameter. A matching translucent resin strap secures the watch to the wrist. The pink and electro-luminescent digital display, with grey accents, gives the watch its fun and playful appearance. Hard and scratch-resistant mineral glass protects the dial. Amongst the many functions featured on the watch are an alarm, a countdown timer, a date and weekday display, and a stopwatch. Once set, the automatic calendar always keeps the correct date. Casio’s Patented Hollow Core Guard Structure protects against impact and vibration. The watch is water-resistant up to 100 metres (10 bar). Movement Type - Quartz.