The best-selling Cinch fit of all time, the White Label Jean sets the standard for comfort, durability, and authentic western style. Finished in a popular dark stonewash, this jean is often imitated but never duplicated—trusted by ranchers, rodeo athletes, and hardworking men everywhere. Featuring a relaxed fit through the waist, hip, and thigh, a straight leg, and an easy-stacking bottom opening, the White Label delivers that classic look and all-day wearability that made Cinch famous. Whether you’re in the saddle, on the job, or out for the night, the White Label is the reliable denim every cowboy needs in his rotation.