[This review was collected as part of a promotion. ] Colgate optic white luminous toothpaste was a hit between my partner and I. We enjoyed how clean and strong our teeth felt after use. Using a little bit of toothpaste went a long way. It was good used on both an electric and manual toothbrush. I for one liked that the tube has the flat lid which could stand and put away in the correct spot after each use. The only down side was that the formula was thicker than we are use to so if we didn’t push the product into the brush it would fall off the brush into the sink and I felt like that was a waste of toothpaste but once I got the hang of it it was better. But all in all I would purchase again as it really does work. We finished the whole tube.

[This review was collected as part of a promotion. ] I was not confident a teeth whitening toothpaste would show any noticeable result, as I have tried so many and noticed no difference. I was SHOCKED that I saw visible whitening in less than a week with Colgate optic white luminous!! It’s not a super dramatic difference but it has definitely whitened in such a short time and I was not expecting that. My teeth have no sensitivity after using g the product (like I always get with whitening treatments) and the taste is a normal, fresh toothpaste taste. This is definitely a great option that is more affordable, perfect for sensitive teeth and those not wanting a harsh treatment. I’m looking forward to using this product long term to keep my teeth pearly white and healthy!

[This review was collected as part of a promotion. ] I genuinely liked this toothpaste. I’ve used it for a week so far and I must note that I have exceptionally sensitive teeth, especially when it comes to whitening products, often getting a lingering pulsing in my teeth. Well, I honestly did not get that once with this toothpaste. I was stunned. I’m usually fearful to use whitening products because of this! I did notice a small difference in colour - nothing dramatic but at this point I’d gladly take a slower working product and have no sensitivity! I’d definitely recommend using this toothpaste. Very impressed.

[This review was collected as part of a promotion. ] I tested the Colgate Optic Whitening Toothpaste for 7 days and was a bit disappointed. My teeth felt fresh and clean after brushing which is always a great attribute, although the “whitening” factor wasn’t noticed. I am a big coffee drinker so i am always self conscious about yellow discolouration on my teeth, hence why i was so excited to try this product, and i can honestly say i see no change in colour of my teeth to be whiter since brushing twice daily with this toothpaste. if you’re persistent and use it every day for a month or so, i’m sure you would see a change but after a week, my teeth seem exactly the same. The product “directions” claim that the product has visible results within 7 days. After my ... More[This review was collected as part of a promotion. ] I tested the Colgate Optic Whitening Toothpaste for 7 days and was a bit disappointed. My teeth felt fresh and clean after brushing which is always a great attribute, although the “whitening” factor wasn’t noticed. I am a big coffee drinker so i am always self conscious about yellow discolouration on my teeth, hence why i was so excited to try this product, and i can honestly say i see no change in colour of my teeth to be whiter since brushing twice daily with this toothpaste. if you’re persistent and use it every day for a month or so, i’m sure you would see a change but after a week, my teeth seem exactly the same. The product “directions” claim that the product has visible results within 7 days. After my product testing adventure, this claim seems a bit far fetched.

[Rewarded Review] A Brighter Smile with Stronger Enamel

Colgate Optic White Luminous Enamel Strong Toothpaste promises a whiter smile while strengthening enamel, and it delivers on both counts.What I Liked:- Whitening Effect: After a week of use, I noticed a slight visible improvement in the brightness of my teeth. The whitening effect felt gradual and natural, without causing sensitivity.- Enamel Strengthening: The enamel-strengthening formula gave me peace of mind knowing it was protecting my teeth as well as enhancing their appearance.- Flavour and Texture: The toothpaste has a pleasant, refreshing flavour that leaves your mouth feeling clean and minty. It also has a slight medicinal smell and taste. The texture is smooth and spreads evenly, making brushing a pleasant experience.Colgate Optic White Luminous ... MoreColgate Optic White Luminous Enamel Strong Toothpaste promises a whiter smile while strengthening enamel, and it delivers on both counts.What I Liked:- Whitening Effect: After a week of use, I noticed a slight visible improvement in the brightness of my teeth. The whitening effect felt gradual and natural, without causing sensitivity.- Enamel Strengthening: The enamel-strengthening formula gave me peace of mind knowing it was protecting my teeth as well as enhancing their appearance.- Flavour and Texture: The toothpaste has a pleasant, refreshing flavour that leaves your mouth feeling clean and minty. It also has a slight medicinal smell and taste. The texture is smooth and spreads evenly, making brushing a pleasant experience.Colgate Optic White Luminous Enamel Strong Toothpaste is a great choice for anyone looking to brighten their smile while prioritising enamel health. It’s effective, enjoyable to use, and worth considering as part of your oral care routine.

[Rewarded Review] Getting whiter and whiter

I really enjoyed this optic white toothpaste. I am someone who has, genetically, not very white teeth despite having tried professional whitening, brushing frequently and avoiding staining food and drink. After using this product for 7 days day and night I am starting to notice a difference, and I can give credit to that it won't be an overnight process. I believe that with consistent repeated use this toothpaste will help with my staining. I also really enjoyed the cool mint flavor, I felt that for me it was not too minty where my mouth was burning but it was not sweet and sugary like other toothpastes as it is sugar free. It also leaves my teeth and mouth with a nice clean smooth feeling.

[Rewarded Review] Liter & Fresher

Fresh minty flavour was my favourite. It leaves your mouth feeling fresh, clean and sweet tasting - without the sugars - which is a bonus!The texture was almost mousse like which was a lovely difference and nice to brush your teeth with.Overall as a toothpaste, it was quite pleasant to use.Regarding whitening, I did notice a subtle lighter shade over the two weeks. With continued use, I'm sure I'll get a little lighter, though I'm unsure how light & bright I could achieve.After the two weeks, I've noticed a little sensitivity on my gums. I don't normally have sensitive teeth and gums, hence I feel this is a result of using this toothpaste. Given that, I may alternate it with a gentle non-whitening paste, so I get the benefits of both worlds - whitening ... MoreFresh minty flavour was my favourite. It leaves your mouth feeling fresh, clean and sweet tasting - without the sugars - which is a bonus!The texture was almost mousse like which was a lovely difference and nice to brush your teeth with.Overall as a toothpaste, it was quite pleasant to use.Regarding whitening, I did notice a subtle lighter shade over the two weeks. With continued use, I'm sure I'll get a little lighter, though I'm unsure how light & bright I could achieve.After the two weeks, I've noticed a little sensitivity on my gums. I don't normally have sensitive teeth and gums, hence I feel this is a result of using this toothpaste. Given that, I may alternate it with a gentle non-whitening paste, so I get the benefits of both worlds - whitening without too much sensitivity.It wasn't so sensitive to cause distress, just a subtle hint of difference.Great toothpaste overall, really liked the texture and taste!Great work !

[Rewarded Review] Not the best

I tested the Colgate Optic Whitening Toothpaste for 7 days and was a bit disappointed. My teeth felt fresh and clean after brushing which is always a great attribute, although the “whitening” factor wasn’t noticed. I am a big coffee drinker so i am always self conscious about yellow discolouration on my teeth, hence why i was so excited to try this product, and i can honestly say i see no change in colour of my teeth to be whiter since brushing twice daily with this toothpaste. if you’re persistent and use it every day for a month or so, i’m sure you would see a change but after a week, my teeth seem exactly the same. The product “directions” claim that the product has visible results within 7 days. After my product testing adventure, this claim seems a bit far fetched.

[Rewarded Review] Optic White - Luminous-ish

I've used many methods to whiten my teeth over the years and the fastest and most effective was having a dental mould and dental grade gel. But! If you don't have the money and you're a patient person, this product will do the trick.It has a pleasant minty taste and does have a mild "warm" sensation but it is gentle enough and I've noticed my teeth have definitely lightened a shade over 7 days. I'd probably see quicker results if I stuck to the "no brown foods" rule for teeth whitening but I need coffee in my life.Definitely recommend this product. If you do have sensitive teeth, I would encourage you to get a really soft brush as well. Lost a star because I was expecting more obvious results despite my having only 1 coffee in the morning over the week period.

[Rewarded Review] Pleasantly Surprised!!

I was not confident a teeth whitening toothpaste would show any noticeable result, as I have tried so many and noticed no difference. I was SHOCKED that I saw visible whitening in less than a week with Colgate optic white luminous!! It’s not a super dramatic difference but it has definitely whitened in such a short time and I was not expecting that. My teeth have no sensitivity after using g the product (like I always get with whitening treatments) and the taste is a normal, fresh toothpaste taste. This is definitely a great option that is more affordable, perfect for sensitive teeth and those not wanting a harsh treatment. I’m looking forward to using this product long term to keep my teeth pearly white and healthy!