It's my first time using this product and I was surprised by how much I liked it. It didn't have any bad smell at all. Will surely get it again. Thanx

Another great product from Colgate. The addition of charcoal really makes a difference. My children specifically request this toothpaste.

I have tried many different toothpaste brands but none of them compare to Colgate! Colgate always leaves my moth feeling fresh without leaving a nasty aftertaste

I really enjoyed testing out this toothpaste on Home Tester Club and saw results from the first use and would definitely repurchase and recommend to those looking for a teeth whitening toothpaste that actually works.

Collegiate with charcoal, is my favorite toothpaste. I feel like it really gets my whole mouth clean. And the Colgate advanced whitening really works on my teeth. I’m a smoker, have been for many years. This toothpaste really helps keep the yellow stains from smoking and coffee drinking away. I would recommend to try it out.

Used this for a while and haven’t seen a difference in the whitening. I was hopeful but disappointed. Does its job in general as a toothpaste though I guess.

My husband bought this toothpaste a few days ago and I am already obsessed with it. It foams well and it leaves the cleanest feeling in my mouth. I can’t say how well the whitening results are yet, but fingers crossed!

Cleans well, leaves a refreshing taste and feel once you’re done brushing. I’ve have noticed it does help with whitening, but I also use it with a charcoal whitening tooth brush.

No gimmicks. Great paste!

By far my favourite paste. Refeshing without the sweet, sugary taste. You'll notice the difference in day!

Smile for the camera

Nice fresh taste and teeth looking good after consistent use.