Colgate Advanced Whitening Tartar Control Toothpaste is a whitening paste with active Micro-Cleansing Crystals, clinically proven to gently polish and effectively whiten your teeth. It fights plaque and cavities to ensure your teeth stay as healthy and strong as they are white. This sugar-free, gluten-free, and vegan toothpaste is suitable for adults and is made in a recyclable tube. For best results, brush thoroughly at least twice a day or as directed by your dental professional. Not recommended for children under 6 years old.