Colgate Optic White Purple Toothpaste combines micro-polishing whitening technology with purple colour correction technology. It safely removes surface stains and neutralises yellow tones. This whitening toothpaste is suitable for daily use, is enamel safe, and the fluoride toothpaste formula provides protection against cavities. Key features include removing surface stains, a fresh mint flavour, and being enamel safe for daily use. It is also vegan, sugar-free, and gluten-free. For best results, brush thoroughly at least twice a day, or as directed by your dental professional. Always read and follow the directions for use, and keep out of reach of children. Do not swallow, and rinse with a small amount of water. Not recommended for children 6 years of age or less. Contains sodium fluoride 0.22% w/w (equiv. 1000 ppm fluoride), water, sorbitol, hydrated silica, PEG-12, sodium lauryl sulfate, flavour, cellulose gum, potassium hydroxide, tetrasodium pyrophosphate, and P.