Colgate Plax FreshFX is Colgate's latest freshness technology, delivering a pleasurable cooling sensation that lasts longer than brushing alone. This clinically proven formula effectively fights bacteria and provides 24/7 plaque protection. It's suitable for both men and women, and is great for those who want a refreshing mouthwash without the burn. The formula is also alcohol-free and kills 99% of germs. When used twice daily, it provides 24/7 bad breath control and contains sodium fluoride for added protection.