This is such a good charcoal toothpaste without being such an intimidating black shade. Regular charcoal toothpastes turn the teeth black temporarily while brushing but this one does not. It’s a good mix of charcoal and the classic colgate toothpaste.

This is by far the best toothpaste I have ever used. I’ve gone consistently without any cavities for the last three years with using this product. It is not greedy which is great to prevent tooth erosion and it helps with my sensitive teeth as well without the extra cost associated with sensitive toothpaste

Fresh and clean feel

I would not believe it is a Charcoal Toothpaste when you first use it. The stripes are not very visible and you would think it was any toothpaste really. For the price I would be wanting what the package suggests. It does clean well and leaves a fresh and cleansed mouthfeel though. Not sure if I would buy again but if the charcoal was more apparent, then I would

Fresher for longer

Colgate Total Charcoal Deep Clean has a nice fresh taste without being too strong (I dont like really strong minty flavours). It becomes quite foamy when brushing. I used a standard toothbrush with this product and after brushing my teeth felt really clean. I quite often feel I need to brush in the middle of the day just to freshen my mouth but didn't really need to after using this toothpaste. My teeth and mouth even felt quite clean when I woke up in the mornings.The packaging is quite attractive and the product itself is easy to use - the toothpaste is a nice consistency. I like it and would purchase it again.

It's a Winner

Colgate Total Charcoal Deep Clean toothpaste is fantastic. My child chose it one day to try and now we use it all the time. It does as it states and leaves your mouth feeling very clean, breath fresh and teeth sparkling. Definitely one to try lovelies

Love it!!

Regularly buy and use Colgate Toothpaste and decided to give this Total Charcoal Deep Clean toothpaste a try. Well it has gone on my favourites list as my entire mouth seems to have benefited from its use. My teeth feel cleaner and fresher. Was a bit concerned about the charcoal factor but all I can say is it adds to the feel of my mouth. Great product Colgate!

Not my cup of tea

So I have always bought the original and found it confusing and a bit frustrating when the product branched out to find MY toothpaste that cleaned, whitened and freshened my breath. I stick to the original as a don't really like peppermint and the original isn't very pepperminty. This is ok, not sure I like the dark colour or the flavour. I used it but probably won't buy again. It's not close to the original. Not a fan of the charcoal, sorry.

Provides a refreshing, deep clean

I have used this as my regular toothpaste now for a few months and I’m please with it. This is an effective toothpaste that provides a fresh, deep clean and leaves my teeth looking brighter. It has a pleasant minty flavour and the added natural charcoal provides an extra clean feel without irritating my gums or teeth.

Talk to your Dentist first!

I was an avid user of this toothpaste for years (even in previous Colgate purple branding when first launched).In my anual dentist check up end of 2022 I was discussing some sensitivity I was experiencing. While going through the usual types of food and drink consumed, my dentist asked me what toothpaste I was using. I replied Colgate Charcoal. My dentist immediately replied that’s what will be causing it! The abrasive nature of charcoal has been wearing away my enamel! My dentist remarked it’s a common issue that’s increasing as charcoal based products entered mainstream and manufacturers are doing little to educate consumers. They are not intended for daily use! My dentist suggested I try the normal Colgate 12 hour and within a week the sensitivity I was ... MoreI was an avid user of this toothpaste for years (even in previous Colgate purple branding when first launched).In my anual dentist check up end of 2022 I was discussing some sensitivity I was experiencing. While going through the usual types of food and drink consumed, my dentist asked me what toothpaste I was using. I replied Colgate Charcoal. My dentist immediately replied that’s what will be causing it! The abrasive nature of charcoal has been wearing away my enamel! My dentist remarked it’s a common issue that’s increasing as charcoal based products entered mainstream and manufacturers are doing little to educate consumers. They are not intended for daily use! My dentist suggested I try the normal Colgate 12 hour and within a week the sensitivity I was experiencing disappeared. BUYER BEWARE. I learnt the hard way. No advice or warning on the packaging. Try better Colgate you know better.

Total mouth clean

I have quite enjoyed testing the Colgate Total Charcoal Deep Clean Toothpaste. It foams up really well while brushing (I use a manual toothbrush) and leaves me mouth feeling really clean. It has a pleasant fresh minty taste, but it’s not overpowering or too strong. I am not sure if the charcoal component is meant to have a whitening effect, but I am yet to notice any difference in that department though it has only been a week of use. My only reason for 4 instead of 5 stars is that I prefer natural toothpastes, but as far as not natural ones go, this is great. Overall I would recommend,