Powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos WHY IT'S WOW Award-winning waterproofing technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers silky, glassy-smooth, super frizz-resistant styles Heat-activated formula contains heat protectants Ultra-light spray feels like nothing is on the hair Economical. Results last through 3-4 shampoos HOW TO 1. Shampoo, condition, and towel dry.2. Divide hair into sections. Spray liberally and evenly on damp (not wet) hair. Do not apply other styling products while the hair is wet. You can apply styling products after completing the Dream Coat blow-dry.3. Requires blow-drying with tension to activate.4. For best results, use every three to four shampoos.