CUDDLY Concentrate Sunshine Fresh 500ml CUDDLY Concentrate Sunshine Fresh 500ml will give your clothes 21 days of freshness and make your clothes soft as a mother's touch. This softener is resdy to use and ther is no need for diluting. Directions: Cuddly can be added to your machine's fabric conditioner dispensing unit or diluted and added to the final rinse. Caution: Do not use on flame resistant clothes as it may reduce the resistance.