It is dermatologically tested to be gentle, while it cleanses and protects baby's delicate skin, hair, and scalp. Key features include a tear and sting-free formula, which has been ophthalmologist tested. The product is non-drying, protects baby's skin barrier, and is pH friendly. It is also skin microbiome friendly. The formula is made with 100% natural colloidal oatmeal and contains ceramides and kakadu plum. For use, wet baby's hair and body with warm water, apply with your hands or a washcloth, massage gently into a light lather (avoiding the eye area), rinse, and pat dry. For use in a bath, add to running bath water and stir through thoroughly with your hands. Always read and follow the directions for use. If irritation occurs, cease use and consult a health professional. For external use only. Avoid direct contact with the eyes.