Very good hair dye, did bleach my hair prior application. Did seek to reach platinum blonde shade which was unsuccessful to obtain in hair salon. Did leave for 20min and did have a cold blond shade with no grassy undertones. Did have some pinkish pigment which did go after few washes. Colour last long, so can enjoy my cold blonde shade

It’s not the same that the picture shows!! I thought L’Oréal just changed the look of the product, but it’s not the same! It should be purple color, and the one I received was white, and did absolutely nothing on my hair.Waste of money :(

Diarichesse 7 Blonde gives you intense shiny hair with beautiful, natural looking finish. Whatever your hair type, it could always use a quick fox when its looking dull and lifeless. Crafted with the exceptionally gentle, conditioning no-ammonia formula of Diarichesse, experience deep nourishment and intense care while adding multi-faceted light reflecting, dazzling shine to your hair. Discover long lasting perfect sleekness with reflective brilliant shine finish. Polished Straight treatment allows you to straighten and changing your hair colour on the same day. If you’re looking for healthy-looking hair with spectacular shine, bring your hair back to life with the Pure Gloss treatment. COVERING Applicable only if 70% of hair are white for a perfect coverage. ... MoreDiarichesse 7 Blonde gives you intense shiny hair with beautiful, natural looking finish. Whatever your hair type, it could always use a quick fox when its looking dull and lifeless. Crafted with the exceptionally gentle, conditioning no-ammonia formula of Diarichesse, experience deep nourishment and intense care while adding multi-faceted light reflecting, dazzling shine to your hair. Discover long lasting perfect sleekness with reflective brilliant shine finish. Polished Straight treatment allows you to straighten and changing your hair colour on the same day. If you’re looking for healthy-looking hair with spectacular shine, bring your hair back to life with the Pure Gloss treatment. COVERING Applicable only if 70% of hair are white for a perfect coverage. DURABILITY 6 weeks LIGHTENING Up to 1 level DEVELOPMENT TIME 20 min Total service time may vary.

I used this product in the magenta red shade. I didn't apply bleach before applying the red colour. I have natural black hair. And the color was supposed to be bright red if you bleach it, but I didn't so my color is more like a dark red colour. I am not really satisfied with the product. Every time I shampoo my hair it forms a light pink lather. Although I use color protect shampoo by L'Oréal.

A Demi permanent is a mixture between semi permanent used to gloss and tone darker coloured hair. It colours hair strands both inside out for a gradual fade that creates less of a harsh noticeable grow out line. Great for adding chocolates colours to brunettes.

I like these toners, particularly the milkshake range. They’re a light semi permanent toner in a range of shades, and give a nice even coverage. (I am a professional trained in L’Oréal products). The only downfall is they’re a little expensive for a small tube.

I personally think this is a great toner. Im seeing a lot of reviews on here of people saying it ...

I personally think this is a great toner. Im seeing a lot of reviews on here of people saying it doesnt last, but toner in general, even when done in a salon, doesnt last. Use purple shampoo in between and it keeps it going a little longer. I think the colour is beautiful, not too purple based. I use 6% develop with this, I use this repetitively.

LOVE IT ?? Bought on a whim as i was at the end of my tether trying to tone out the yellow in my ...

LOVE IT ?? Bought on a whim as i was at the end of my tether trying to tone out the yellow in my hair. Always wanted to have a grey hue to my hair but could never achieve it with products from the shop. So resigned my self to being a white blonde - hard work. Specially when the yellow always seeps back, despite all the bleaching it just wont go. Used Wella T18 in the past but after some internet research i came across these. I bought the Frosty Milkshake 9.01 and Frosty Glazed Milkshake 10.12 with 9vol DIActivater. Ratio is 1 part toner and 1 and a half Activater. I strand tested each colour and did a strand test with both mixed together. Mixed together was the nicest. Leave for up to 20 mins, you can see the colour change happening, so leave until you achieve ... MoreLOVE IT ?? Bought on a whim as i was at the end of my tether trying to tone out the yellow in my hair. Always wanted to have a grey hue to my hair but could never achieve it with products from the shop. So resigned my self to being a white blonde - hard work. Specially when the yellow always seeps back, despite all the bleaching it just wont go. Used Wella T18 in the past but after some internet research i came across these. I bought the Frosty Milkshake 9.01 and Frosty Glazed Milkshake 10.12 with 9vol DIActivater. Ratio is 1 part toner and 1 and a half Activater. I strand tested each colour and did a strand test with both mixed together. Mixed together was the nicest. Leave for up to 20 mins, you can see the colour change happening, so leave until you achieve desired result. Mine only took 10 mins but I've got dry, porous hair. I've now achieved the grey colour I've always wanted and my hair feels lovely. Got loads of Activater left, so i'll just need to buy more toner when required. But i love it. Highly recommended. Before and after pics posted.

My favourite acidic colour for toning and glossing

I have been using DIA LIGHT for years and I absolutely love it.It always adds shine, and silkiness without budging the clients natural base. I can always rely on the cool tones to neutralize beautifully and the gold tones are soft and pretty.It smells nice too!