El-Amin's is Arabic for 'the trustworthy' which aligns to El-Amin's premium quality products. El-Amin's continue to create a versatile range of products to meet consumers cooking needs. The ingredients and production process of El-Amin's meat products is done in accordance with Halal processing requirements and is permitted to be consumed by Muslims. Coles works closely with the certifier, Supreme Islamic Council for Halal Meats in Australia (SICHMA) to ensure that the entire supply chain is certified Halal.