Oral-B has gone above & beyond to create a brushing experience that's in a class of its own. Beyond purely an advance in technology to incorporate world-class engineering - enabling the most thorough, gentle and quiet clean of your life. Beyond design to craft a genuine object of desire - creating a sleek look reserved for the most sought after technology. Sure, when you go from a manual brush to power - it upgrades your clean. But when you go from electric brushing to iO it goes beyond the ordinary to become a truly extraordinary experience that you will see, hear and feel differently. Micro-Vibrations Dentists-inspires, round brush head expertly cleans with micro-vibrations and oscillating action. Gum Protection Smart Pressure Sensor displays a red light when brushing too hard and green when brushing just right. Personalization Interactive display communicates five brushing modes, brush wear and 2-minute timer for a uniquely personalized clean. Sensational iO combines Oral-B's unique round head with the gentle cleaning energy of micro-vibrating bristles Join the revolution