Pantry Staple. I have this in my pantry all the time, (along with the SR flour too). I don't see any quality difference between this and the more expensive brands. But the PRICE difference is huge. I use this often, but not weekly. I would definitely recomend this product. Thanks for the product BUNCH.

Pantry Staple. I have always been a White Wings baker, however the Essentials Plain flour is now a staple in my pantry mainly due to price. I use a lot of plain flour so happy to save some dollars. The product is easy to locate in store, stacks up well against its competitors so a win win. Happy to continue to purchase.

Top flour. I do quite a bit of baking and I am very pleased with this flour, it does exactly what the more expensive brands do at a fraction of the price. Excellent in cookies, cakes, pizza dough and makes a nice roux for a béchamel sauce. Will definitely continue to buy this flour.

Good reliable and inexpensive flour. Just picked this up this afternoon but don't have to open it to review it as it is one of our standard pantry ingredients. Don't know why you would buy a branded flour when the store version is cheaper and perfectly acceptable. Always have this and their SR flour on hand.

Trolley staple. We regularly buy this flour for making pastry and for other cooking. It is packaged in similar paper packaging to the branded products. The flour works as well as branded flour and honestly you can't tell the difference. The flour is a lot cheaper than the branded flour - so is worth trying!

Good quality pantry staple. This flour works well in all baking applications and is Australian made from Australian ingredients. In addition to this it comes in an easily recyclable paper bag. The bag is good quality and lasts fine in the pantry for several months even if rolled open and unrolled many times. I've used it in bread, cakes, muffins, brownies and to make a roux for sauces and casseroles and it worked well for all of these (though in bread I use it in combination with other flours to improve the structure). We use more wholemeal flour (as it's healthier) but when white flour is needed, this product suits our needs well.

Great pantry staple. The only flour I buy. The price is great. Very versatile plain flour. Can be used in all your baking treats, from cakes to biscuits, pastry, doughs, breads, and even thicken sauces/gravy's - the list goes onTo me, it is the same as any other brand at a fraction of the price. Will keep buying this brand of flour.

Affordable Pantry Staple. Pure Aussie plain white flour - nothing more, nothing less. Nothing else added. Great quality on par with all the other brands at less than half the price - why pay more? A great solid pantry staple to have on hand for all your cooking/baking needs.

Perfect pantry staple. This is a quality product. I can not tell the difference between this flour and other brands, especially for dy to day baking. We always have this in the pantry and a spare packet on stand by. We use it for muffins, pancakes, fish fingers (egg, flour, crumbs), scones etc etc.

Great staple. I use this often, as well as the Aldi one. They are both affordable and offer the same product as branded, for a more cost effective price. 100% made in Australia. The paper bag is recyclable, I actually use them for liners at the bottom of my compost bin and compost them.