Estée Lauder's iconic Pure Color lipstick is reinvented in an innovative new formula in 47 bold shades for plumped and enhanced lips. It guarantees a velvety matt finish for a radiant, high-coverage colour. The new Pure Color Hi-Lustre lipstick features a glossy finish for dazzling, irresistible lips all day long, with colours that flatter all skin tones. Thanks to its Moisture Lock complex, the lips are intensely nourished and moisturised, remaining visibly plumped and smoothed, even after the lipstick is removed. The new golden tube with a magnetic cap has been designed to feel like a small trinket. Now refillable, it allows you to change colours as you wish.