Great Product. As with the Conditioner, it keeps my hair from looking brassy. Now that I no longer bleach my hair, it is a grey/silver colour and it just keeps it looking great

Are you tired off having brassy hair? Tired of purple shampoos dying your hair purple and stripping hair off all moisture. This is it. It’s hard to find but it’s available on Amazon CAD. This is the best. The ONLY purple shampoo I have found that is such a dark purple that doesn’t dry my hair out or turn my hair purple. I have been blonde my entire life I have tried everything. I wash with shampoo, apply this for 5 minute once a week then follow with regular conditioner. This is HG will forever be loyal to this product

I will never, ever go back to another purple shampoo as long as I live. This stuff is it. If you want major toning without your hair becoming extremely dry, go buy yourself a bottle right now! It’s expensive, but last quite a while and is worth every penny.

This is my new forever go too! Be careful it can stain hands and nails. But it’s exactly like a toner. Platinum or light blonde it works for both (my daughter and i both use it. She is platinum with pink ends, I’m light ash blonde mixed w platinum). It is worth the price point for the set. I org purchased a trial size and immediately purchased the large size. It is pigmented and i do suggest a strong conditioner or the evo blond conditioner but it made my hair feel healthy not dry like other toning shampoo has. Start slow because 3 mins left my hair a Grey white and it lasts for WEEKS! The only downside is the staining but using in the shower didn’t cause any issues. I had some staining on my hands when helping my teenager do the waist length platinum hair but it ... MoreThis is my new forever go too! Be careful it can stain hands and nails. But it’s exactly like a toner. Platinum or light blonde it works for both (my daughter and i both use it. She is platinum with pink ends, I’m light ash blonde mixed w platinum). It is worth the price point for the set. I org purchased a trial size and immediately purchased the large size. It is pigmented and i do suggest a strong conditioner or the evo blond conditioner but it made my hair feel healthy not dry like other toning shampoo has. Start slow because 3 mins left my hair a Grey white and it lasts for WEEKS! The only downside is the staining but using in the shower didn’t cause any issues. I had some staining on my hands when helping my teenager do the waist length platinum hair but it did come off my hands and nails quicker than my hair. This product definitely added an extra month or two between bleaching or toning if not more!

Best on the market!

Love this! Being in lockdown and not being able to freshen up my colour, my hair has gone so brassy n yellow… this stuff is amazing. I feel like a new person! My hair has life back n it’s still soft!

Drys out hair horribly

I found this shampoo to be incredibly drying. I have tried it both with the accompanying Evo platinum conditioner (which was worse) and then with my best softest conditioner and it still left my hair feeling horrible and dry (and my hair is actually in good condition). As this is a sulfate-free shampoo I thought it would do the trick in terms of toning and be more gentle, but it is a great disappoint and I won't be using it again.

Evo Fabuloso Platinum Blonde Toning Shampoo

The only shampoo on the market that keeps your blonde colour fresh and prevents brassiness! Wonderful product recommended to me by my hairdresser. Won’t use anything else now.

Great, but the conditioner is even better

This is a great purple shampoo, on par with Fanola, IMO. But I seem to prefer the conditioner version of it as its more nourishing and easier to spread through the hair. Im like this with all purple shampoos though, so if youre looking for a good purple shampoo this is great.

Great, but the conditioner is even better

This is a great purple shampoo, on par with Fanola, IMO. But I seem to prefer the conditioner version of it as it’s more nourishing and easier to spread through the hair. I’m like this with all purple shampoos though, so if you’re looking for a good purple shampoo this is great.

Smells delightful

New to Evo but loving this product (and their gluttony shampoo and conditioner) for my blonde highlights. So far the gold is at bay without any dryness. Love it!