I have tried just about every dog shampoo recommended for dogs with white/silver/grey coats and this is the ONLY shampoo that does the job really well and rinses completely clean without any slight purplish residue. It also leaves them smelling fresh and clean for many days after the wash, unlike most I've used. It is the only dog shampoo I would recommend to people with dogs with white, silver or grey coats.

The best on the market for a white dog. Keeps them smelling nice and doesn’t stain the skin purple. I have tried so many for my amstaffs and this is definitely my favourite.

Fido's is great

All the Fido's shampoos I have used are fantastic. Gentle, effective and smell great. My toy poodle is a creamy white and this brightens her coat. It's a purple tinted shampoo but doesn't stain her coat or my hands.

Good, but not great (yet?!)

My white and black Staffy's hair felt much softer after using this product, but didn't look much brighter. Hopefully repeated use will give the same great results that other users have had.

Great shampoo

This shampoo worked a treat on my blue merle border collie. Her white legs, collar, chest and tip of her tail where the brightest white and her silver/blue was sparkling. Followed with the white & bright conditioner….her coat was soft, silky and easy to brush! Can highly recommend.

It cleans my dog and helps him smell better too

This particular brand was recommended to me by the breeder when I bought my pup - so I admit I've not used anything else. My dog goes to a groomer for a wash every other month, and I bath him the other times - and this is the shampoo I use. It's bright blue colour is a little surprising at first, but it's easy to massage into my dogs wet coat, and doesn't take forever to rinse out. And my dog smells so much better after he's had a bath. And the one bottle seems to last a long time.

Really worked a treat!

I tried this product having used another brand previously. I was pleasantly surprised at the result. It didn't seem to lather as much as others but really did what it was supposed to. I ended up with an ultra clean, sparking white fur baby.

Wonderful Product

Fido White & Bright certainly brings my Maltalia’s coat beautiful & white. The coat is not just white, but very soft to touch.

keeps white coat bright and fluffy

I would recommend it, it keeps my dog's coat bright and fluffy. last's quite a while I only have to bathe him every 3 weeks instead of every week...

smells great and does the job

my ginger and white smelled so good for a long time. I normally use the gentle and mild shampoo (I prefer this smell) but this one is good for lighter coloured coats.