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Fujifilm XF10 Digital Camera (Black)
Fujifilm XF10 Digital Camera (Black)
Fujifilm XF10 Digital Camera (Black)
Fujifilm XF10 Digital Camera (Black)
Fujifilm XF10 Digital Camera (Black)
Fujifilm XF10 Digital Camera (Black)
Fujifilm XF10 Digital Camera (Black)
Fujifilm XF10 Digital Camera (Black)
Fujifilm XF10 Digital Camera (Black)
Fujifilm XF10 Digital Camera (Black)
Fujifilm XF10 Digital Camera (Black)
Fujifilm XF10 Digital Camera (Black)
Fujifilm XF10 Digital Camera (Black)

Fujifilm XF10 Digital Camera (Black)

Pocket-sized prime The Fujifilm XF10 High Performance Compact Camera offers something a bit different ¿ a prime lens on a compact camera. It's perfect for portraits (and selfies of course) and those candid everyday shots ¿ think vibrant market stalls or summer days in the park. It might be pocket-sized but the XF10 has an APS-C sensor (that's about 14 x bigger than your average smartphone sensor). A larger sensor means you get more detail, even indoors or after dusk. Classic filters For photos that are ready to share (be rude not to), the XF10 is loaded with filters that'll make your pictures look like they were taken with old school film. Go for moody monochrome, classic sepia, or retro Velvia. There's even an Instagram-friendly Square format. No cropping required. Instantly shareable When you're done adding filters, you can send them straight to your smartphone and start uploading to your socials. Connect once and you're ready. 4K movies Not just for photos, the XF10 shoots 4K video too. Stunts in the BMX park, your new puppy, friends on the beach ¿ capture those hilarious/dramatic/wonderful moments and watch them again and again.

Pocket-sized prime The Fujifilm XF10 High Performance Compact Camera offers something a bit different ¿ a prime lens on a compact camera. It's perfect for portraits (and selfies of course) and those candid everyday shots ¿ think vibrant market stalls or summer days in the park. It might be pocket-sized but the XF10 has an APS-C sensor (that's about 14 x bigger than your average smartphone sensor). A larger sensor means you get more detail, even indoors or after dusk. Classic filters For photos that are ready to share (be rude not to), the XF10 is loaded with filters that'll make your pictures look like they were taken with old school film. Go for moody monochrome, classic sepia, or retro Velvia. There's even an Instagram-friendly Square format. No cropping required. Instantly shareable When you're done adding filters, you can send them straight to your smartphone and start uploading to your socials. Connect once and you're ready. 4K movies Not just for photos, the XF10 shoots 4K video too. Stunts in the BMX park, your new puppy, friends on the beach ¿ capture those hilarious/dramatic/wonderful moments and watch them again and again.

Fujifilm XF10 Digital Camera (Black)

Pocket-sized prime The Fujifilm XF10 High Performance Compact Camera offers something a bit different ¿ a prime lens on a compact camera. It's perfect for portraits (and selfies of course) and those candid everyday shots ¿ think vibrant market stalls or summer days in the park. It might be pocket-sized but the XF10 has an APS-C sensor (that's about 14 x bigger than your average smartphone sensor). A larger sensor means you get more detail, even indoors or after dusk. Classic filters For photos that are ready to share (be rude not to), the XF10 is loaded with filters that'll make your pictures look like they were taken with old school film. Go for moody monochrome, classic sepia, or retro Velvia. There's even an Instagram-friendly Square format. No cropping required. Instantly shareable When you're done adding filters, you can send them straight to your smartphone and start uploading to your socials. Connect once and you're ready. 4K movies Not just for photos, the XF10 shoots 4K video too. Stunts in the BMX park, your new puppy, friends on the beach ¿ capture those hilarious/dramatic/wonderful moments and watch them again and again.

Pocket-sized prime The Fujifilm XF10 High Performance Compact Camera offers something a bit different ¿ a prime lens on a compact camera. It's perfect for portraits (and selfies of course) and those candid everyday shots ¿ think vibrant market stalls or summer days in the park. It might be pocket-sized but the XF10 has an APS-C sensor (that's about 14 x bigger than your average smartphone sensor). A larger sensor means you get more detail, even indoors or after dusk. Classic filters For photos that are ready to share (be rude not to), the XF10 is loaded with filters that'll make your pictures look like they were taken with old school film. Go for moody monochrome, classic sepia, or retro Velvia. There's even an Instagram-friendly Square format. No cropping required. Instantly shareable When you're done adding filters, you can send them straight to your smartphone and start uploading to your socials. Connect once and you're ready. 4K movies Not just for photos, the XF10 shoots 4K video too. Stunts in the BMX park, your new puppy, friends on the beach ¿ capture those hilarious/dramatic/wonderful moments and watch them again and again.

Price comparison

Price data powered by pricesAPI.io

Last updated at 04/05/2026 11:53:29

eBay.com.au

$973.31

Fujifilm Fuji Xf10 Black 24.2 Mp Digital Camera English Black

Delivery $110.10

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Price history

Price history

Reviews

A considered approach required to enjoy this camera
7 April 2021Welgo

originally posted on johnlewis.com

I used DSLR cameras many years ago - a decade ago to be precise - and abandoned them for the ease and convenience of mobile phones. Recently I'd started thinking about upgrading the quality of the images from and still keeping portability whilst not breaking the bank.The Pixel 5 images are great but don't hold a candle to the Xf10. The camera is also portable enough that it slips easily into and out of my jeans pockets so I'm able to take it everywhere I go. The Pixel 5 has been relegated to secondary place and I'm quite keen to see how long this lasts.It's not all rosy though. The auto focus requires a considered approach to use effectively. In fact do yourself a favour and stay away from SR+ mode and set the power performance mode to high. The focus is forever ... MoreI used DSLR cameras many years ago - a decade ago to be precise - and abandoned them for the ease and convenience of mobile phones. Recently I'd started thinking about upgrading the quality of the images from and still keeping portability whilst not breaking the bank.The Pixel 5 images are great but don't hold a candle to the Xf10. The camera is also portable enough that it slips easily into and out of my jeans pockets so I'm able to take it everywhere I go. The Pixel 5 has been relegated to secondary place and I'm quite keen to see how long this lasts.It's not all rosy though. The auto focus requires a considered approach to use effectively. In fact do yourself a favour and stay away from SR+ mode and set the power performance mode to high. The focus is forever hunting otherwise and it gets annoying fast. The other modes are so much quicker. I use it in the A and S modes mostly.Finally, the phone apps get a really bad rap on the stores which I think is a bit unfair. It's true that getting images from the camera to my phone is at times fiddly, but for the most part, it has been working once I turned everything on in the app and camera.On the whole it has been just two weeks now with the Xf10 and I'm loving every minute with it. Be prepared to put in the work and you'll be amazed at the results!

A very competent little camera
19 August 2020kernowspot252

originally posted on ebay.com

I bought this camera to carry all of the time. If youre in the market for this type of pocketable camera youll know that there are only a limited number which are in this league. This is probably one of the best value for money cameras in this group. The Fuji film simulations built into this camera make beautiful JPEG images. Its easy to use in auto mode or fully manual. I had researched this camera and read about occasional focusing issues. However I updated the firmware as soon as the camera arrived and I havent experienced any problems. An articulating screen would be useful, but I knew about this before purchase. Its possible to overcome this issue to an extent, by using the Fuji App to remotely view and trigger the camera. The amount of customisation allows ... MoreI bought this camera to carry all of the time. If youre in the market for this type of pocketable camera youll know that there are only a limited number which are in this league. This is probably one of the best value for money cameras in this group. The Fuji film simulations built into this camera make beautiful JPEG images. Its easy to use in auto mode or fully manual. I had researched this camera and read about occasional focusing issues. However I updated the firmware as soon as the camera arrived and I havent experienced any problems. An articulating screen would be useful, but I knew about this before purchase. Its possible to overcome this issue to an extent, by using the Fuji App to remotely view and trigger the camera. The amount of customisation allows keen photographers to make creative images. For anyone new to photography, set it to auto and youll turn out great family and holiday photos every time. This camera is ideally suited to street photographers. Its also great for holidays and as a ready to use, daily carry camera.

Almost pro images in an instant package
3 March 2021mark.bamford2012

originally posted on ebay.com

Firstly, the images from this camera are excellent. To be clear, they are not as good as the Fujifilm X100, but this will cost you near enough 1,000 more. Undoubtedly, the high quality images are mostly down to the huge APS size sensor crammed into tis package. If you are a snap-shot taker, then this camera will do the job just nicely. More than nicely, in fact, as thanks to that big sensor, images taken in less than favourable lighting will come out way better than lesser cameras and phones with smaller sensors. If you are a hobbyist (or even a pro), then this camera has a place in your pocket too. A friend said to me that the best camera you own is the one that you have with you when you need to take "that shot", and this camera will fit in your jacket pocket, or ... MoreFirstly, the images from this camera are excellent. To be clear, they are not as good as the Fujifilm X100, but this will cost you near enough 1,000 more. Undoubtedly, the high quality images are mostly down to the huge APS size sensor crammed into tis package. If you are a snap-shot taker, then this camera will do the job just nicely. More than nicely, in fact, as thanks to that big sensor, images taken in less than favourable lighting will come out way better than lesser cameras and phones with smaller sensors. If you are a hobbyist (or even a pro), then this camera has a place in your pocket too. A friend said to me that the best camera you own is the one that you have with you when you need to take "that shot", and this camera will fit in your jacket pocket, or even back jeans pocket so there's no excuse to not having a decent camera with you at all times. It doesn't take long to get the hand of some of the more in-depth features of this camera allowing for some really good photos to be snatched when the shot will have got missed otherwise. Incredible good value for money. Looks fantastic too! I'm very pleased.

Price comparison

Updated about 8 hours ago
eBay.com.au

$973.31

Fujifilm Fuji Xf10 Black 24.2 Mp Digital Camera English Black

Delivery $110.10

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Price history

Price history

Reviews

A considered approach required to enjoy this camera
7 April 2021

I used DSLR cameras many years ago - a decade ago to be precise - and abandoned them for the ease and convenience of mobile phones. Recently I'd started thinking about upgrading the quality of the images from and still keeping portability whilst not breaking the bank.The Pixel 5 images are great but don't hold a candle to the Xf10. The camera is also portable enough that it slips easily into and out of my jeans pockets so I'm able to take it everywhere I go. The Pixel 5 has been relegated to secondary place and I'm quite keen to see how long this lasts.It's not all rosy though. The auto focus requires a considered approach to use effectively. In fact do yourself a favour and stay away from SR+ mode and set the power performance mode to high. The focus is forever ... MoreI used DSLR cameras many years ago - a decade ago to be precise - and abandoned them for the ease and convenience of mobile phones. Recently I'd started thinking about upgrading the quality of the images from and still keeping portability whilst not breaking the bank.The Pixel 5 images are great but don't hold a candle to the Xf10. The camera is also portable enough that it slips easily into and out of my jeans pockets so I'm able to take it everywhere I go. The Pixel 5 has been relegated to secondary place and I'm quite keen to see how long this lasts.It's not all rosy though. The auto focus requires a considered approach to use effectively. In fact do yourself a favour and stay away from SR+ mode and set the power performance mode to high. The focus is forever hunting otherwise and it gets annoying fast. The other modes are so much quicker. I use it in the A and S modes mostly.Finally, the phone apps get a really bad rap on the stores which I think is a bit unfair. It's true that getting images from the camera to my phone is at times fiddly, but for the most part, it has been working once I turned everything on in the app and camera.On the whole it has been just two weeks now with the Xf10 and I'm loving every minute with it. Be prepared to put in the work and you'll be amazed at the results!

Welgo originally posted on johnlewis.com
A very competent little camera
19 August 2020

I bought this camera to carry all of the time. If youre in the market for this type of pocketable camera youll know that there are only a limited number which are in this league. This is probably one of the best value for money cameras in this group. The Fuji film simulations built into this camera make beautiful JPEG images. Its easy to use in auto mode or fully manual. I had researched this camera and read about occasional focusing issues. However I updated the firmware as soon as the camera arrived and I havent experienced any problems. An articulating screen would be useful, but I knew about this before purchase. Its possible to overcome this issue to an extent, by using the Fuji App to remotely view and trigger the camera. The amount of customisation allows ... MoreI bought this camera to carry all of the time. If youre in the market for this type of pocketable camera youll know that there are only a limited number which are in this league. This is probably one of the best value for money cameras in this group. The Fuji film simulations built into this camera make beautiful JPEG images. Its easy to use in auto mode or fully manual. I had researched this camera and read about occasional focusing issues. However I updated the firmware as soon as the camera arrived and I havent experienced any problems. An articulating screen would be useful, but I knew about this before purchase. Its possible to overcome this issue to an extent, by using the Fuji App to remotely view and trigger the camera. The amount of customisation allows keen photographers to make creative images. For anyone new to photography, set it to auto and youll turn out great family and holiday photos every time. This camera is ideally suited to street photographers. Its also great for holidays and as a ready to use, daily carry camera.

kernowspot252 originally posted on ebay.com
Almost pro images in an instant package
3 March 2021

Firstly, the images from this camera are excellent. To be clear, they are not as good as the Fujifilm X100, but this will cost you near enough 1,000 more. Undoubtedly, the high quality images are mostly down to the huge APS size sensor crammed into tis package. If you are a snap-shot taker, then this camera will do the job just nicely. More than nicely, in fact, as thanks to that big sensor, images taken in less than favourable lighting will come out way better than lesser cameras and phones with smaller sensors. If you are a hobbyist (or even a pro), then this camera has a place in your pocket too. A friend said to me that the best camera you own is the one that you have with you when you need to take "that shot", and this camera will fit in your jacket pocket, or ... MoreFirstly, the images from this camera are excellent. To be clear, they are not as good as the Fujifilm X100, but this will cost you near enough 1,000 more. Undoubtedly, the high quality images are mostly down to the huge APS size sensor crammed into tis package. If you are a snap-shot taker, then this camera will do the job just nicely. More than nicely, in fact, as thanks to that big sensor, images taken in less than favourable lighting will come out way better than lesser cameras and phones with smaller sensors. If you are a hobbyist (or even a pro), then this camera has a place in your pocket too. A friend said to me that the best camera you own is the one that you have with you when you need to take "that shot", and this camera will fit in your jacket pocket, or even back jeans pocket so there's no excuse to not having a decent camera with you at all times. It doesn't take long to get the hand of some of the more in-depth features of this camera allowing for some really good photos to be snatched when the shot will have got missed otherwise. Incredible good value for money. Looks fantastic too! I'm very pleased.

mark.bamford2012 originally posted on ebay.com
Compact with Personality
23 September 2018

If you are familiar with recent Fuji X cameras, you will find the interface with this small camera familiar.My guess is that the designers had something in mind like the early Leica's: small size, basic functions, unobtrusive form and excellent results.That describes the XF 10.Many photography and gadget sites declared back in August (2018) that the camera was aimed at those "stepping up" from a smartphone. My experience is that if you have some knowledge of photography basics, you will be a happier user of this camera, compared with a smartphone photographer.Why? If you shoot aperture priority, as I tend to do, you will want to set the lowest shutter speed you want the camera to use, while avoiding camera shake. The default seems to be around 1/28 of a ... MoreIf you are familiar with recent Fuji X cameras, you will find the interface with this small camera familiar.My guess is that the designers had something in mind like the early Leica's: small size, basic functions, unobtrusive form and excellent results.That describes the XF 10.Many photography and gadget sites declared back in August (2018) that the camera was aimed at those "stepping up" from a smartphone. My experience is that if you have some knowledge of photography basics, you will be a happier user of this camera, compared with a smartphone photographer.Why? If you shoot aperture priority, as I tend to do, you will want to set the lowest shutter speed you want the camera to use, while avoiding camera shake. The default seems to be around 1/28 of a second. Too slow for me to avoid shaking the camera. (Remember, this camera has no image stabilization.) It also helps to know how high you can let the ISO sensitivity range. (For me, 6400 will usually work in low light, compared with 1600 on my Micro Four Thirds camera, an Olympus.)Despite some caveats, the XF10 is a camera that I find more charming the more I use it.Carping, as some have, about the cheap lens cap is missing the point.

Stephen originally posted on bhphotovideo.com
FujiFilm XF10 - A pocket Power House
3 March 2021

I am a bit of a FujiFilm fan I must admit up front. This little camera is well built and quite heavy for its size. It has two main control wheels which is one more than most cameras. It has a small built in flash that needs certain other settings to be set before it can be selected. Reading the (Large) manual would be a good idea. I has both JPEG and RAW capabilities with a few picture profiles. It has just about every function I could ask for and more. With an APSC size sensor it produces pictures on a par with a FujiFilm X-A5 or XT100. The only limitation is you have a fixed wide angle kens. It is however a good lens and opens to f2.8 You can get some subject separation but this is not its best usage. It is not super fast but not slow, sports usage is not a real ... MoreI am a bit of a FujiFilm fan I must admit up front. This little camera is well built and quite heavy for its size. It has two main control wheels which is one more than most cameras. It has a small built in flash that needs certain other settings to be set before it can be selected. Reading the (Large) manual would be a good idea. I has both JPEG and RAW capabilities with a few picture profiles. It has just about every function I could ask for and more. With an APSC size sensor it produces pictures on a par with a FujiFilm X-A5 or XT100. The only limitation is you have a fixed wide angle kens. It is however a good lens and opens to f2.8 You can get some subject separation but this is not its best usage. It is not super fast but not slow, sports usage is not a real option along with wildlife photography. For people, places and street photography it is a gem.

stuart9621 originally posted on ebay.com
Nice try Fuji but far from perfect
28 August 2018

This is is my first Fujifilm camera and frankly speaking I am dissapointed. My last film camera was Zeiss Ikon, after it I moved to Sony A7 with Zeiss branded lenses (35mm and 55mm), so you can consider me a spoiled :) and I do not like any compromises in optics. It must be sharp wide open - period. At some point I were looking for travel camera and I discovered Ricoh GR II. I were sceptical about it but it turned out to be a true gem. But gem with 16MP sensor :) so I were looking for upgrade. Few weeks ago Fujifilm started sales of XF10 in Hong Kong, I saw it and grabed one, heading for short trip in Singapore. Here my observations, comparing with Ricoh GR II.1. Lens. Fujifilm lens is pure dissapointment. Compare to Ricoh GR II, where lens is sharp, really sharp. ... MoreThis is is my first Fujifilm camera and frankly speaking I am dissapointed. My last film camera was Zeiss Ikon, after it I moved to Sony A7 with Zeiss branded lenses (35mm and 55mm), so you can consider me a spoiled :) and I do not like any compromises in optics. It must be sharp wide open - period. At some point I were looking for travel camera and I discovered Ricoh GR II. I were sceptical about it but it turned out to be a true gem. But gem with 16MP sensor :) so I were looking for upgrade. Few weeks ago Fujifilm started sales of XF10 in Hong Kong, I saw it and grabed one, heading for short trip in Singapore. Here my observations, comparing with Ricoh GR II.1. Lens. Fujifilm lens is pure dissapointment. Compare to Ricoh GR II, where lens is sharp, really sharp. I never had to use unsharp mask or anything else. Ricoh - Macro mode, normal mode, 2.8, 3.2 anything - it is sharp, XF10 it is so soft, like cheap zoom lens wide open. Even considering 24M vs 16M it is still way too soft for my taste. Of course, if you never use proper primes, most likely you would not notice for me it is critical deal breaker.2. Ergonomics/Build - it's little bit heaver and bulkier comapre to Ricoh GR but not to degree what I would complain, still - GR is sleaker. I would give XF10 a credit it is build very well, solid brick. My respect to Fujifilm.3. I do not care about tilting screen or hot shoe, actually I am happy what Fujifilm dropped all these elements, never needed on GR, not missing on XF10.4. Controls. OMG! Such an awful design on XF10. You can constomize couple buttons but only they functions, not values (!). In GR I simple select values, modes and assign to MY1 or MY2. For example, for HDR, Let's put AE+/-2, ISO 100, 2Sec Timer, wide area AF, it will be MY1, so when I would like take HDR shots, on GR it's just a turn of dail to MY1, on XF10 - I have to do all these steps again and again. Thanks God, they allowed to disable touchscreen another useless gimmick (at least for me).5. Lens cover. I have a questions to Fujifilm designers - do you ever use your own product? Cap which attached by strap to strap and hanging down when you taking picture - or you put it in your pocket? Common folks, again look on GR. Lens is covered, press a button - magic happens :) lens barrel extends, protective cover is removed and most important - Ricoh's front element is located almost 10mm inside lens assembly which creates a simplistic but effective hood. I do have funky but super cool Ricoh's hood but even without it I never encountered flares. With XF10, no hood, lens is popping up - ghosts, flares - you name it. In addition to all of it, you can NOT attach external hood (!).6. AF - XF10 is clear winner, I did missed quite a few shots in using GR in situations when I where needed an unexpected shots or candid ones. But I do mostly landscapes and static things, so I do not care much never the less I noticed AF on XF10 is faster, much faster and using of focus joystick is very convenient.7. High ISO performance, again XF10 is clear winner, on Ricoh I preferred to stay under 800, very rarely using 1600 and nothing above. XF10 - 3200 is good as 800 on Ricoh.8. Software. Even I have Capture One and Corel After Shot Pro (btw both do not support XF10 yet) I always prefer vendor supplied Raw converters. Because it is my first Fujifilm product, so actual usage of film simulation modes was kind of surprise for me and I like it. At the same time Ricoh's software not bad as well.9. Geo tagging, with Fuji App on smartphone geotagging is not perfect but still possible which I appreciate could be done more effectively but I am Ok with Fuji approach.10 Electronic level. OMG - Fuji folks, really?! You call it 'Level'?Bottom line. If you owns Ricoh GR II, do not even think to move to XF10 without actually trying it, otherwise you are risking to be disappointed. If you have smartphone and almost happy with it - stick with smartphone :) I see no reason for you to spend few hundred dollars. Frankly, I see no target audience for this camera. I know - sharpness is not most important part of picture and human can adapt to any user interface (or lack of it) but photography is my hobby and I would like to enjoy to use my gear, Fujifilm with XF10 missed so badly.PS Fuji, please, please buy few Ricoh GR hand it over to your design department which is responsible for XF10, send them for weekend trip somewhere.

Mikhail originally posted on bhphotovideo.com
Perfect Hiking Camera⠀
3 May 2020

I’ve had this camera for almost a year now and have taken over 10,000 photos with it. Although I own two other larger Fuji cameras, including the excellent X-T2, the XF10 is the camera I always take with me wherever I go. ⠀⠀I live in the interior of British Columbia and hike daily with my wife and terriers in all types of weather, in the sun, the rain, and during the winter, in the snow when we snowshoe. I found I wasn’t taking my X-T2 along for many of my outings because it was too much hassle protecting it from the elements. I carry the XF10 with the cap permanently detached in a small lined zipper-less shoulder bag, which I have with me whenever I leave our home. The camera is easy to pull out, even while wearing gloves in the winter, and I can shoot ... MoreI’ve had this camera for almost a year now and have taken over 10,000 photos with it. Although I own two other larger Fuji cameras, including the excellent X-T2, the XF10 is the camera I always take with me wherever I go. ⠀⠀I live in the interior of British Columbia and hike daily with my wife and terriers in all types of weather, in the sun, the rain, and during the winter, in the snow when we snowshoe. I found I wasn’t taking my X-T2 along for many of my outings because it was too much hassle protecting it from the elements. I carry the XF10 with the cap permanently detached in a small lined zipper-less shoulder bag, which I have with me whenever I leave our home. The camera is easy to pull out, even while wearing gloves in the winter, and I can shoot one-handed, something that was impossible with my iPhone, especially when wearing gloves. I use the included wrist strap and am comfortable holding it for long periods in a pinch grip between my thumb and index and middle fingers.⠀⠀What I like most about the XF10 is how nice and solid it feels in the hand. All the buttons and controls are easy to access. I quickly got used to changing the aperture with my index finger using the dial on top (instead of the front control ring on other cameras). I often use manual focus (with the back button assigned to the rear function button) with the front ring used for fine focusing with focus peaking. I find spot focus (in AF-S or AF-M) works best. Sometimes I use the touch screen for focusing as well. ⠀⠀From what I can tell, and when I get the settings right, most of the photos this camera produces are clear and sharp. The camera the XF10 is usually compared to is the Ricoh GR III. I’ve heard some claim that the Ricoh GR III is sharper, but I’ve only found one (Italian) site that compared images from both cameras directly and concluded “Fujifilm gives slightly better direct results”. When comparing raw files (at 200 ISO) between cameras in DPReview’s Studio Scene Image Comparison Tool, the Ricoh and Fuji look equally sharp. Mattius Burling, who does a head to head comparison between cameras, also suggests that they are equally sharp, and that the centre sharpness of the XF10 may even be better. And the incredible photographer Ming Thein, who probably gives the most competent online review of the XF10, considers the XF10’s sensor to be a bit better than the GR III’s. ⠀⠀Some reviewers have mentioned that the autofocus can be a challenge, but I haven’t found to be a problem (the XF10 has had three firmware updates to date which may have helped). Still, I probably would not recommend this camera for moving subjects. The camera demands my full attention when composing shots, which for me is a good thing. Unless I’m shooting JPEGs only, I need to think harder about aperture, shutter speed, and ISO than I ever did with my X-T2 or X-T10 (or my iPhone). That said, now that I’ve learned how the camera functions, I can get the settings right most of the time and feel I can take quality photos that reflect my original intentions. The XF10 has definitely improved my photography skills. ⠀⠀For those times I want to shoot more mindlessly, I simply use zone or snap focusing (I’ve set my programable top button for this function) or use the very competent SR+ mode. ⠀⠀After a year of hauling the camera with me everywhere I go, it’s still functioning like a brand new camera and has been glitch free. Although it’s one of the less expensive cameras Fuji makes, its build is rock solid and of very good quality. And I feel like I’ve only just scratched the surface of what this powerful little camera is capable of. For example, I’ve just discovered that the XF10 can do in-camera HDR merging, something I’m going to explore further. ⠀⠀For me, it’s become my everyday carry camera and one I know I will be using for a long time to come. ⠀⠀⠀

Roland originally posted on bhphotovideo.com
Real Fuji in a Small Package
18 March 2019

Since picking up this camera in December, it has become one of my favorites. It has gained a real place among my other cameras -- Nikon FF for pro work, Fuji X-E3 for travel, and the XF10 for everyday carry. It does have some weaknesses, but I believe its strengths prevail.CONS1. Some of the commands are not convenient, even when programmed. For example, to turn on the flash, you need several button presses. Not ideal in rapidly evolving street situations.2. The autofocus is slow. However, keep in mind that all APSC compacts have slow autofocus compared to larger models, including the new Ricoh GR III.3. Snap focus is not as functional as it is on the GR series. This, for me, is the biggest downside. Its not really possible to have AF on and also shoot in ... MoreSince picking up this camera in December, it has become one of my favorites. It has gained a real place among my other cameras -- Nikon FF for pro work, Fuji X-E3 for travel, and the XF10 for everyday carry. It does have some weaknesses, but I believe its strengths prevail.CONS1. Some of the commands are not convenient, even when programmed. For example, to turn on the flash, you need several button presses. Not ideal in rapidly evolving street situations.2. The autofocus is slow. However, keep in mind that all APSC compacts have slow autofocus compared to larger models, including the new Ricoh GR III.3. Snap focus is not as functional as it is on the GR series. This, for me, is the biggest downside. Its not really possible to have AF on and also shoot in snap focus mode at the same time.PROS1. Its small, light, and easy to carry.2. The IQ is fantastic. The corners arent great at macro-distance focus, but you can always get a very sharp center region.3. Fuji color profiles.4. Decent battery life (300 shots usually, as opposed to 200 on the GR III).5. Reasonable price point! Come on -- no other camera delivers this much quality at this price. Im never afraid to take this camera everywhere because its cheaper to replace than most alternatives.6. The fill flash works very well.7. Build quality is great. Seriously! For a camera at this price point, all the dials and bottoms have great feel and have never seized up on me.Will th XF10 let you shoot fast sports like the X-T3? No, and it wasnt designed for that! Take the time to learn and feel the camera, and it will be good enough for most day-to-day situations. Highly recommended.

Summer originally posted on bhphotovideo.com
Solid performer after a bad start
3 February 2021

Got this as a 2020 Christmas present, but on first use the camera went off with a bang literally. Sent off to Fujifilm who were extremely helpful and returned it repaired in just a few days. Now working perfectly.I was a bit reluctant to buy this due to bad reports on autofocus, but the latest firmware update, present when returned from repair, means that the autofocus is now very good, but set the autofocus to spot setting for best results.The camera build quality is excellent and it feels like a premium product. Touchscreen is a big benefit, except that the menus are button only, the swipe functions are a bit hit and miss, but I don't use them anyway. The snapshot modes are a brilliant feature for street or landscape photos, where the camera is preset to ... MoreGot this as a 2020 Christmas present, but on first use the camera went off with a bang literally. Sent off to Fujifilm who were extremely helpful and returned it repaired in just a few days. Now working perfectly.I was a bit reluctant to buy this due to bad reports on autofocus, but the latest firmware update, present when returned from repair, means that the autofocus is now very good, but set the autofocus to spot setting for best results.The camera build quality is excellent and it feels like a premium product. Touchscreen is a big benefit, except that the menus are button only, the swipe functions are a bit hit and miss, but I don't use them anyway. The snapshot modes are a brilliant feature for street or landscape photos, where the camera is preset to either 2m or 5m ready focussed, to give the desired depth of field, so no need to mess about with settings before taking the shot.The famous Fujifilm film simulation settings are available to give photos a unique look. So if you like to shoot in jpeg then the results will be very pleasing. I am still getting used to the many features, but I like this camera a lot. Ignore the bad reviews for this camera, they don't do it justice.

Lindenbear originally posted on johnlewis.com
Surprisingly good compact camera with some downsides
4 July 2020

While usually shooting with a full-frame DSLR body and a range of high-end lenses, I looked for a RAW-shooting compact camera for cross-country bike trips and other situations when carrying a heavy and bulky equipment is impossible. Initially, I bought a 1/2.3 sensor camera (a serious fault in my research) and the the quality of picture was far below my standards. To my best knowledge the only APS-C sensor one-hand really compact cameras in the market are Fuji XF10 and Ricoh GRIII. Upon extensive research, the Ricoh retracted lens and it's much higher price prompted me to choose Fuji XF10. The image quality and color rendition are excellent. The lens seems to be sharp (maybe since it's a prime lens), and it's 28 mm full-frame equivalent is useful for most of nature ... MoreWhile usually shooting with a full-frame DSLR body and a range of high-end lenses, I looked for a RAW-shooting compact camera for cross-country bike trips and other situations when carrying a heavy and bulky equipment is impossible. Initially, I bought a 1/2.3 sensor camera (a serious fault in my research) and the the quality of picture was far below my standards. To my best knowledge the only APS-C sensor one-hand really compact cameras in the market are Fuji XF10 and Ricoh GRIII. Upon extensive research, the Ricoh retracted lens and it's much higher price prompted me to choose Fuji XF10. The image quality and color rendition are excellent. The lens seems to be sharp (maybe since it's a prime lens), and it's 28 mm full-frame equivalent is useful for most of nature and urban landscapes. The lens retraction is no more than 2-3 mm. The operation in manual exposure mode is ergonomic enough using two dials on the camera top. The joystick (an alternative to a cross-shaped selector) is convenient, too. There are some drawbacks, however. First of all, the autofocus, which is slow in low light (though choosing autofocus point using the joystick may help to improve the performance). Alternatively, the focus mode may be switched to manual and one of quick-control buttons may me dedicated for that switch. Of note, while in manual focus mode, there is a distance ruler in meters, which may help your eye to get a proper focus. Another downside is lack of thread lens adapter for filters (a UV one or a polarizer). The tripod socket is close to the memory card / battery compartment lid, and a quick-release plate attached to the camera's bottom prevent the lid from being opened (though it's a common design of many compact and small mirrorless cameras). My recommendations are to buy 1) a screen protector (I prefer excellent thin-glass Vello protectors); 2) a large-capacity SDHC card (each RAW file of that camera is of 40M size) and 3) a pouch (I like semi-hard Ruggard pouches, altough the size recommended in the internet site, namely HFV260 is too large, and HVF250 perfectly fits the camera).

Yigal originally posted on bhphotovideo.com