I've been using this produce for over a month now and really enjoy it! I now actually look forward to brushing my teeth as nerdy as that seems. I was expecting the flavour (Apple Mint) to be really intense but it's actually very subtle which is perfect for me as I don't like a strong minty toothpaste. I can't wait to try the other products, especially those with fluoride as honestly prefer my toothpaste to have fluoride in it. Although it seems superficial, I also really love the packaging of this product range. Makes a refreshing (boom tish!) change from the garish old red/white/blue tubes :)

I couldn't love this product any more if I tried! It tastes amazing and cleans my teeth exceptionally well. I absolutely love that it's free of all the nasties that you see in regular toothpastes too. My hubby even loves using it, which is huge for him! Prior to finding Gem he's rejected every natural toothpaste I've ever tried to introduce. Lol. The price is incredibly reasonable too. Thank you Gem!!

So fresh and so clean!I suffer from oral allergies and conventional toothpaste literally hurts my mouth. My dentist put me on to Gem and it's changed my life. It's soothing, refreshing and it bloody well works. I've been using it for over 18 months. My dentist says my teeth are super clean and healthy. I absolutely love this product.

I have been using natural natural toothpaste for a few years now, have tried many different brands, was very happy to see a new one to try. I think this is by far my favourite, I would like to try a few other flavours to be sure which one I like best, this one is really nice so will be hard to beat. I find that it is minty enough to leave my mouth feeling fresh, probably still not as fresh as the mainstream fluoride that I used to use but the closest I have tried to date. Will keep buying this product, it is a really good one.

I love the crisp mint and the art work on the packaging (original and new). However, I believe one small but significant detail could be improved - the lid of the toothpaste is annoying to put back on after use. Would you consider an old school screw top lid or even better, a flip top lid? I struggle with that fiddly little lid on the existing packaging.Other than that - the flavour is amazing - fresh and clean - and I’m excited to try the others plus the mouth wash and floss! Well done on a fantastic product!

Awesome

Have just finished my first tube and have loved using it. I won't say that the whitening is as strong as using a whitening product from the dentist, but it still definitely brightened and sort of whitened my teeth by maybe a shade. So if you want hardcore whitening, this isn't it (and I purchased/used the specific whitening gel as well at the same time). However, I'm not convinced that any tooth paste actually whitens teeth anyway, maybe some are just better at stain reduction.Additionally, the pro or pre biotic stuff in this was the winner for me. My tongue has not looked as healthy as it did within days of using this tooth paste (and ongoing while still using it months later).

GREAT TASTE AND LEAVES MY MOUTH FEELING FRESH.

I love this brand of toothpaste. This is the 4th flavour I have tried and my favourite so far. The cinnamon and mint flavours go together really well. With some of the other flavours, eg, watermelon and rose the mint tastes too overpowering. With this flavour the balance is just right. My teeth and gums are definitely happier with this fluoride-free probiotic toothpaste than with any other brand I have tried.

Oral care just became cute

What a game changer! This toothpaste tastes good, leaves your breathe smelling fresh, perfect size for travelling and looks good on your counter tops. This toothpaste paired with Gems new electric toothbrush has changed my life. Honestly the best oral care products on the market.

Really good!

After using Gem toothpaste my teeth honestly feel the cleanest they’ve ever been, it’s the best toothpaste I’ve ever used. It is very expensive, but I love the feel of clean teeth so will continue to use it because of how well it cleans. The Apple Mint is nice, not very minty which would be good for those who have an aversion to strong mint. It tastes of apple with a hint of mint. I don’t think I would get the apple again as I like my toothpaste strong and minty, none the less my mouth still feels fresh after using the Apple Mint. I absolutely recommend this brand of toothpaste.

smooth teeth!

I couldn't get over how smooth my teeth felt from day one! I've never experienced this sensation with any other toothpaste. Still running my tongue over them in amazement weeks in. And I suspect they are looking whiter, although it may take a long time for me to project a dazzling smile.It took me a while to acquire the taste - it is quite different to other natural toothpastes I have tried - but quite enjoy it now.