Introducing Armani’s iconic Lip Maestro, the brand’s first-ever liquid lipstick that marries flexibility with a velvety matte finish. The range welcomes a new palette of intense sorbet shades to form the 'Lip Freeze' collection. Taking inspiration from the icy, opaque pastels of '60s lipsticks, Armani developed their lip colours with a special white pigment (snowflake base) to create an array of sorbet-toned shades. This method gives a frosted colour effect with a less opaque finish for enhanced wearability. Incredibly comfortable to wear, the weightless formula wraps lips in a luminous coating of colour that visibly plumps for a more radiant makeup look. Non-sticky, the lipstick has smooth, sensual feel while maintaining hydration for long-lasting comfort. It boasts a blend of concentrated pigments for unparalleled intensity, delivering rich colour with every swipe. Born from Mr. Armani’s desire to create a plum lip that looks as soft and intense as velvet, the Lip Maestro was created as an answer to a non-existent aesthetic. To achieve this look, the liquid formula uses a translucent velvet gel that’s paired with plum pigments at a high concentration. Unmatched in its silky texture, your pout will feel completely natural throughout the day thanks to a network of bouncy spheres that match your skin’s every movement. You’ll enjoy seamless coverage and complete fluidity for hours. A pioneer in many ways, the lipstick harnesses Giorgio Armani’s revolutionary backlighting technology. Because of the gel base, the coloured pigments reflect the light in a way that creates an enticing backlit effect, allowing colours to be illuminated from within for even more radiance. From cool red to frosty pink, each gel-like lip lacquer glides on effortlessly. Housed in soft-touch, frosted packaging.