Established in 1957 Guy Laroche is an eponymous brand founded by the French fashion designer. While creating the brand the founder had a clear aim in mind: liberating women's bodies away from the New Look towards a comfortable understated elegance both "refined and discreet". He wished to update both the old tradition and the end product - but never ever undermine its quality. Soon Guy Laroche launched Guy Laroche Monsieur an equally emancipated line that offered flannel jackets shirt jackets and that paired corduroy suits with turtle neck sweaters. The company also started making perfumes. In 1987 the designer was awarded the Legion d'Honneur by the French government. Today the company is led by its creative director Marcel Marongiu. Fidji Eau de Parfum by Guy Laroche is a Floral fragrance for women. Fidji Eau de Parfum was launched in 1966. Top notes are Violet Leaf and Cardamom middle notes are iris Carnation Spices Jasmine Ylang-Ylang and Bulgarian Rose base notes are Musk Patchouli and Sandalwood.