Havaianas was born in 1962 from the breezy culture of Hawaii and the serene design of Japan. With the same clean lines as the Japanese Zori, but with a secret 100% rubber formula, Havaianas is the original child of eastern Zen and western joy. Today, you can see the marks of its parentage easily. The Zori, which has a sole of rice straw, can be seen in the iconic rice pattern found on the sole of every pair of Havaianas. Likewise, the word “havaianas” is actually Portuguese for "Hawaiians," whose exuberant colors and culture influence each style. Made of a secret 100% rubber formula, Havaianas distinguished itself from other flip-flops which used EVA and PVC. With its secret rubber formula, Havaianas boasted extreme comfort, reliable durability and the abilty to retain its original shape.