It's not just bread. It's Helga's. Helga's Traditional Wholemeal Sliced Bread is a great meal option for breakfast, lunch or dinner. Grab a couple of slices and make yourself a hearty sandwich or toast them and top with a yummy spread. Baked fresh with no artificial colours, flavours and preservatives, Helga's Traditional Wholemeal Sliced Bread is perfect for all your sandwich needs. it's a source of whole grains, fibre and protein and with tons of ways to serve, you'll always have something new to enjoy. Create a meaty sandwich, toast and squeeze your favourite spread on top or for a filling breakfast, layer it with eggs, avocado and tomatoes. Source of protein. Good source of fibre. No artificial colours, flavours or preservatives. 100% of Whole Grain daily target intake. Enjoy Helga's Traditional Wholemeal Sliced Bread anytime of the day. Use it to make a hearty sandwich or toast and top with nut butter for a special snack.