Pucker up for the return of the product that started it all for Huda Beauty: the Liquid Matte Lipstick. Reformulated to be more comfortable, pigmented and long-wearing than ever before, this vegan formula is back in all your favourite shades — plus new ones! — so you’ll be able to create endless looks from natural nudes to bold brights. The silky colour applies like a lip gloss then dries in moments, cloaking your pout with a smooth, kiss-resistant veil of vibrant colour that won't smudge, flake or transfer. If you’re wary of liquid lipsticks for their reputation of being overly drying, or cracking after just a couple of hours of wear, you needn’t be. These reformulated lippies are hydrating conditioning and supercharged with LOVE (that’s lycopene, olive oil and vitamins A&E of course!