Iroiro is a 100% vegan and cruelty-free semi-permanent hair color. Most vibrant and long lasting, our colors prove that natural doesn't mean weak. Available in both 8 and 4 oz Eco-friendly containers. As well as coloring your hair, Iroiro provides your hair with the nourishment it needs to stay healthy – which is especially important when it comes to coloring your hair – thanks to the natural 100% pure coconut oil in the ingredients, which helps to keep your hair moisturized throughout the coloring process.