Essential Nutrition For Life. When you choose Ivory Coat for your puppy, you're choosing a quality, Australian Made product with selected natural ingredients. Australian Meat is the #1 ingredient across the range, and all products are formulated with no added artificial colours, flavours or preservatives. Ivory Coat Holistic Nutrition is specifically formulated to give your puppy a complete & balanced meal with the goodness of wholegrains to help them grow up happy and healthy.