This special bottle is the fourth in a series of limited edition bottlings to commemorate the gold medals awarded to the Jack Daniel Distillery and its signature whiskey. At the 1904 World's Fair in St. Louis, Jack Daniel and his Tennessee Whiskey won a coveted Gold Medal. During that time, Mr Jack befriended one of the judges, a Mr M. Hoctor of Great Britain, who encouraged him to export his whiskey to Europe. At a competition in Liege, Belgium, the following year Mr Jack garnered another Gold Medal. Word of his whiskey's success was beginning to spread. Sadly Mr Jack passed away six years later. But in 1914, his nephew, Lem Motlow (now running his uncle's distillery operation), received a letter from Mr Hoctor informing him of another whiskey competition, to be held at the Anglo-American Exposition of London. Some days later, he received the results; sure enough, his uncle's distinctive product had captured yet another Gold Medal as the finest whiskey in the world.