Jack Daniel's, founded in 1866 by Jasper Newton "Jack" Daniel in Lynchburg, Tennessee, is one of the best-known whisky brands in the world. The distillery is still located at its original site in Lynchburg, a small town in Moore County known for its historical significance and picturesque landscape. The brand's Tennessee whiskey is made from high-quality Swedish wheat and pure water from the distillery's own limestone spring and undergoes the unique "Charcoal Mellowing" process, which gives it its characteristic mildness and purity. Jack Daniel's is committed to sustainability and social responsibility, embracing environmentally friendly practices and supporting local communities. The distillery itself is a major landmark and attracts thousands of visitors every year who are given an insight into the traditional whisky-making process and the history of the brand. McLaren Racing and Jack Daniel's have joined forces to launch a limited edition Tennessee whiskey bottle called The McLaren Formula 1 Team Limited Edition. This exclusive edition recognizes the remarkable partnership between the two prestigious brands, which was announced during the 2022 Formula 1 season. The standout feature of this 2024 limited edition is McLaren's signature papaya color, prominently displayed on the iconic Old No. 7 logo and dynamic stripes to celebrate the new racing season. The design honors the visionary founders Bruce McLaren and Jack Daniel. This bottling contains classic Tennessee whiskey made from 80% corn, 8% rye and 12% malted barley. It is bottled at 80 proof (40% ABV), mellowed by a ten-foot layer of charcoal and matured in new American white oak barrels, which gives it its unmistakable fullness of flavor.