The Violet shampoo from the Blonde Life series by Joico isespecially for blonde and gray hairintended. It contains violet pigments that cover yellow pigments and bring the cool blond tones to the fore. So it is the ideal choice if you have aget rid of unwanted yellowish tingewant. At the same time, the Blonde Life Violet Shampoo by Joico offers a gentle cleansing and a nourishing effect. It strengthens the hair and makes it look healthy and voluminous. This is ensured by the special active ingredient complex, which contains green tea and other valuable substances. applicationThe Violet shampoo by Joico is massaged into wet hair until the dark foam gets a uniform color. Then leave the product on for three to five minutes. Now you can rinse it thoroughly with clear water. Now you are welcome to apply a conditioner. With regular use, you manage to maintain a cool blond tone.