General Information L'Oréal Paris Elvive Colour Protect Shampoo nourishes and preserves coloured hair for up to 40 washes*. Enriched with Vitamin Cg + UV filter to help prolong colour vibrancy and protect the hair fibre against UV aggressions. Directions Massage into wet hair, focusing on the scalp, then rinse. Follow with Elvive Colour-Protect Conditioner. Complete your routine and treat regularly with Elvive Colour-Protect Spray for lasting colour and radiance. If contact with eyes occurs, rinse immediately and thoroughly with water.