L’Oréal Paris Préférence Ultra Platinum Bleach provides up to 9-levels of lift, with the most advanced technology of extreme lighting performance. A formula that lifts up to 9 levels for a pure platinum blonde, even on brown hair. Comes with a new nourishing conditioner which strengthens hair and reduces breakage. Hair is 5 times stronger**. The conditioner is enriched with cool purple pigments to help protect against brassiness.
L’Oréal Paris Préférence Ultra Platinum Bleach provides up to 9-levels of lift, with the most advanced technology of extreme lighting performance. A formula that lifts up to 9 levels for a pure platinum blonde, even on brown hair. Comes with a new nourishing conditioner which strengthens hair and reduces breakage. Hair is 5 times stronger**. The conditioner is enriched with cool purple pigments to help protect against brassiness.
L’Oréal Paris Préférence Ultra Platinum Bleach provides up to 9-levels of lift, with the most advanced technology of extreme lighting performance. A formula that lifts up to 9 levels for a pure platinum blonde, even on brown hair. Comes with a new nourishing conditioner which strengthens hair and reduces breakage. Hair is 5 times stronger**. The conditioner is enriched with cool purple pigments to help protect against brassiness.
L’Oréal Paris Préférence Ultra Platinum Bleach provides up to 9-levels of lift, with the most advanced technology of extreme lighting performance. A formula that lifts up to 9 levels for a pure platinum blonde, even on brown hair. Comes with a new nourishing conditioner which strengthens hair and reduces breakage. Hair is 5 times stronger**. The conditioner is enriched with cool purple pigments to help protect against brassiness.
Last updated at 06/19/2026 08:40:47
L'Oreal Paris Preference 9L Ultra Platinum
Delivery between Mon – Tue $9.99
L’Oreal Paris Preference Ultra Platinum 9L
Delivery between Tue – Thu $8
L'Oréal Paris Préférence Ultra Platinum 1 Kit
Delivery by Tue $9.95
L'Oreal Paris Preference 9L Bleach Ultra Platinum each
30-day returns
L'Oreal Preference 9l Ultra Platinum | 1 Each
Delivery between 20–26 June on orders of $50+
originally posted on chemistwarehouse.com.au
Gorgeous color, really worked well and blonded my hair back to pretty much the color it was before I ever 1st dyed it or permed it, i love it.
originally posted on thewarehouse.co.nz
It works mint asf so people saying it doesn't obviously didn't do it properly or leave it in long enough clearly I left it in my dark brown black regrowth a hour n bayum sooo blond I love it could just die lol jus needed one round of the conditioner that came with it was awesome n my hair isn't like straw yusss queen
originally posted on thewarehouse.co.nz
I have used this in the past with no issues but this last box was terrible! It lightened my dark blonde/light brown hair maybe one shade, but the parts that got my roots are bright yellow! Amazon reviews confirm this is no longer a decent product.
| Ingredients | |
| Ingredients | 1190375 - LIGHTENING POWDER: POTASSIUM PERSULFATE - SODIUM SILICATE - AMMONIUM PERSULFATE - KAOLIN - SODIUM PERSULFATE - CI 77891 / TITANIUM DIOXIDE - SODIUM LAURYL SULFATE - SILICA [NANO] / SILICA - HYDROGENATED POLYDECENE - EDTA. (F.I.L. C219547/6). 1240812 - LIGHTENING CRÉME: AQUA / WATER - CETEARYL ALCOHOL - PROPYLENE GLYCOL - ETHANOLAMINE - DECETH-3 - LAURETH-12 - AMMONIUM HYDROXIDE - OLETH-30 - LAURIC ACID - GLYCOL DISTEARATE - POLYQUATERNIUM-22 - SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE - CARBOMER - EDTA - PARFUM / FRAGRANCE. (F.I.L. C263376/1). 1190207 - DEVELOPER CRÉME: AQUA /WATER - PARAFFINUM LIQUIDUM/MINERAL OIL - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM CETEARYL SULFATE - SODIUM SALICYLATE - SODIUM SULFATE - PEG-40 HYDROGENATED CASTOR OIL - PHOSPHORIC ACID - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE. (F.I.L. C199529/1). 1190207 - STRENGTHING, ANTI-BRASS CONDITIONER: AQUA / WATER - CETEARYL ALCOHOL - BEHENTRIMONIUM CHLORIDE - CETYL ESTERS - CI 60730 / ACID VIOLET 43 - CI 45100 / ACID RED 52 - COCOS NUCIFERA OIL / COCONUT OIL - SODIUM HYDROXIDE - PHENOXYETHANOL - ETHYLHEXYL SALICYLATE - TRIDECETH-6 - CHLORHEXIDINE DIGLUCONATE - LIMONENE - LINALOOL - BENZYL SALICYLATE - BENZYL ALCOHOL - AMODIMETHICONE - ISOPROPYL ALCOHOL - ALPHA-ISOMETHYL IONONE - CITRIC ACID - CITRONELLOL - CETRIMONIUM CHLORIDE - COUMARIN - HEXYL CINNAMAL - AMYL CINNAMAL - PARFUM / FRAGRANCE. (F.I.L. C254891/1). Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use. |
L'Oreal Paris Preference 9L Ultra Platinum
Delivery between Mon – Tue $9.99
L’Oreal Paris Preference Ultra Platinum 9L
Delivery between Tue – Thu $8
L'Oréal Paris Préférence Ultra Platinum 1 Kit
Delivery by Tue $9.95
L'Oreal Paris Preference 9L Bleach Ultra Platinum each
30-day returns
L'Oreal Preference 9l Ultra Platinum | 1 Each
Delivery between 20–26 June on orders of $50+
Gorgeous color, really worked well and blonded my hair back to pretty much the color it was before I ever 1st dyed it or permed it, i love it.
It works mint asf so people saying it doesn't obviously didn't do it properly or leave it in long enough clearly I left it in my dark brown black regrowth a hour n bayum sooo blond I love it could just die lol jus needed one round of the conditioner that came with it was awesome n my hair isn't like straw yusss queen
I have used this in the past with no issues but this last box was terrible! It lightened my dark blonde/light brown hair maybe one shade, but the parts that got my roots are bright yellow! Amazon reviews confirm this is no longer a decent product.
It didn't really color my hair at all, I was already lightish blonde so it should have at least done something. I do not recommend.
Just bought this product, so glad I bought two on sale! Will definitely use again! I really can’t believe how good the results were!! I use to pay nearly two hundred dollars and the results are amazing!!
I have short hair that had been lightened once previously. This product gave good coverage and didn’t strip hair to the point of heavy damage. I would say it is good value for the price
Used on previously black box dyed hair and virgin level 3 dark brown hair. Left on for 45 minutes with the result of dark-medium yellow on my virgin hair and medium-light orange on my previously black box dyed ends. Pro's: Lightened really well for a single bleach and applied easily for an overall consistent colour. Product was semi-runny and was easy to apply but thick enough to use a tint brush and a bowl without spilling everywhere. Hair was very dry as expected but not as dry as I have encountered previously bleaching my dark hair as I needed at least 2 applications to get this result on my box dyed black hair. Con's: Purple conditioner did nothing in terms of colour, didn't really help hydrate the hair as much as I expected. Not enough bleach in a single box ... MoreUsed on previously black box dyed hair and virgin level 3 dark brown hair. Left on for 45 minutes with the result of dark-medium yellow on my virgin hair and medium-light orange on my previously black box dyed ends. Pro's: Lightened really well for a single bleach and applied easily for an overall consistent colour. Product was semi-runny and was easy to apply but thick enough to use a tint brush and a bowl without spilling everywhere. Hair was very dry as expected but not as dry as I have encountered previously bleaching my dark hair as I needed at least 2 applications to get this result on my box dyed black hair. Con's: Purple conditioner did nothing in terms of colour, didn't really help hydrate the hair as much as I expected. Not enough bleach in a single box for a full head application, I only bleached the underside at the back and the sides of my hair and JUST had enough bleach to finish this section with full saturation. Because there was not enough product in one box to even do my full head on chin-length hair this had to be given 3 stars, along with the fact that the purple conditioner did nothing at all to combat yellow tones as advertised. If you are willing to buy multiple boxes or only want to do a small portion of your hair and you would like to colour or tone your hair afterwards to remove the brassy tones this is actually a really great product.
I find this to be the best hair lightener after bleaching. The colour is strong & gentle on a sensitiveScalp. It's my preference for platinum hair.
This colour was great. Unlike the previous 9.1 colour that was supposed to be ash blonde but turned out a mousey brown.Very happy with this very blonde colour and will use again.
Tried this bleach as I have had good luck with other bleaches before over dark / dyed hair (aka Nordic blonde Schwarzkopf) but wanted to try another instead so went for this one. Had pre bleached hair with orange / pink dye and this one didn’t remove any in the slightest .. didn’t change a single part of the dye even though was left in for 40 mins + saturated ..
| Ingredients | |
| Ingredients | 1190375 - LIGHTENING POWDER: POTASSIUM PERSULFATE - SODIUM SILICATE - AMMONIUM PERSULFATE - KAOLIN - SODIUM PERSULFATE - CI 77891 / TITANIUM DIOXIDE - SODIUM LAURYL SULFATE - SILICA [NANO] / SILICA - HYDROGENATED POLYDECENE - EDTA. (F.I.L. C219547/6). 1240812 - LIGHTENING CRÉME: AQUA / WATER - CETEARYL ALCOHOL - PROPYLENE GLYCOL - ETHANOLAMINE - DECETH-3 - LAURETH-12 - AMMONIUM HYDROXIDE - OLETH-30 - LAURIC ACID - GLYCOL DISTEARATE - POLYQUATERNIUM-22 - SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE - CARBOMER - EDTA - PARFUM / FRAGRANCE. (F.I.L. C263376/1). 1190207 - DEVELOPER CRÉME: AQUA /WATER - PARAFFINUM LIQUIDUM/MINERAL OIL - HYDROGEN PEROXIDE - CETEARYL ALCOHOL - SODIUM CETEARYL SULFATE - SODIUM SALICYLATE - SODIUM SULFATE - PEG-40 HYDROGENATED CASTOR OIL - PHOSPHORIC ACID - TETRASODIUM ETIDRONATE - TETRASODIUM PYROPHOSPHATE. (F.I.L. C199529/1). 1190207 - STRENGTHING, ANTI-BRASS CONDITIONER: AQUA / WATER - CETEARYL ALCOHOL - BEHENTRIMONIUM CHLORIDE - CETYL ESTERS - CI 60730 / ACID VIOLET 43 - CI 45100 / ACID RED 52 - COCOS NUCIFERA OIL / COCONUT OIL - SODIUM HYDROXIDE - PHENOXYETHANOL - ETHYLHEXYL SALICYLATE - TRIDECETH-6 - CHLORHEXIDINE DIGLUCONATE - LIMONENE - LINALOOL - BENZYL SALICYLATE - BENZYL ALCOHOL - AMODIMETHICONE - ISOPROPYL ALCOHOL - ALPHA-ISOMETHYL IONONE - CITRIC ACID - CITRONELLOL - CETRIMONIUM CHLORIDE - COUMARIN - HEXYL CINNAMAL - AMYL CINNAMAL - PARFUM / FRAGRANCE. (F.I.L. C254891/1). Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use. |
