Deep within the skin 8 natural firmer are at work to help keep skin looking firm and wrinkle-free. From age 40 their production can slow wrinkles become more and more apparent and skin around the eye becomes less firm. New Pro-Firmly technology from LOreal has been developed to help boost skins own 8 natural firmer. The formula improves skins firmness and leaves it feeling smoother. Pro-Retinol A a powerful anti-wrinkle ingredient is known to stimulate skin cell renewal. Results Immediately the skin around the eye contour is hydrated and toned. In 4 weeks the appearance of crows feet wrinkles is reduced. The skin around the eye is firmer and looks more luminous. The 1st technology from LOreal specially developed to help boost skins own 8 natural firmer. It reduces the appearance of wrinkles and improves skins firmness.