This is finally the colour i was searching for! When your skin undertone is neutral and you like warm blondes, finding the balance between orange and beige is not easy! It's the perfect colour match for me! It's a beautiful warm blonde, with little to no need for neutralisation! It's AMMONIA FREE (YAY I LOVE YOU L'OREAL) so it doesn't smell like Voldemort's defeat! I use it with the 20% vol l'oreal and it does the job! I have quite light hair naturally, so if you have very dark hair and want to go platinum blonde.... Don't use it. Application is easy as well and the texture is perfect!

BEST HAIR COLOR I'VE EVER USED!!!

My hairstylist recommended it to me. What I love about the INOA Ammonia-Free hair color is:-Many shades to choose from-Found the PERFECT COLOR-Helps to seal the cuticle like a gloss treatment so my hair looks really shiny so I don't have to pay to get gloss treatments anymore to make my hair look shiny & healthy-When the color starts to fade the result is VERY NATURAL-Somehow it makes my hair look like I have natural, beautiful highlights so I don't have to pay to get those done anymore. There are lots of highlights and lowlights that magically seem to appear about a week after I dye my hair.-Color is long-lasting and hydrating-Affordable

Inoa not lasting

Have my hair done every four weeks which started three years ago with Inoa. Since the new formula, my hair has started to show the grey roots after just a week. I have dark brown hair and the grey is very obvious. This never happened with the old formula.Not sure why this is happening.

L'Oreal Inoa Coloration D Oxydation Ammonia Free Hair Colour 60g - 3 Dark Brown

My hairdresser uses this, but I am not sure the exact shade my hair is tinted dark brown, but I recall him asking the assistant to mix more than one Inoa colour so I bought this 3 and the shade 2, plus the peroxide developer massive 1L bottle back in May, but I was reluctant to use it in case I didnt get it right it didnt cover my white roots properly. Important to know that unlike the usual brands of hair colour you can buy from a chemist or supermarket this is just a tube of colour. You need to buy the Inoa developer peroxide separately and it needs to be the strength required for your colour i.e. for dark hair It is 20. After waiting for a long time my roots were c. 3 long and pearly, blinding white I finally decided to colour my own hair today, as I couldnt look ... MoreMy hairdresser uses this, but I am not sure the exact shade my hair is tinted dark brown, but I recall him asking the assistant to mix more than one Inoa colour so I bought this 3 and the shade 2, plus the peroxide developer massive 1L bottle back in May, but I was reluctant to use it in case I didnt get it right it didnt cover my white roots properly. Important to know that unlike the usual brands of hair colour you can buy from a chemist or supermarket this is just a tube of colour. You need to buy the Inoa developer peroxide separately and it needs to be the strength required for your colour i.e. for dark hair It is 20. After waiting for a long time my roots were c. 3 long and pearly, blinding white I finally decided to colour my own hair today, as I couldnt look in the mirror anymore, but I am still not confident enough going out Postlockdown and coming in close contact with people in a salon. Messy and time consuming as per brilliant advice from a fellow Perfumes of London shopper, best use a kitchen scales to weigh 60g of developer peroxide once you have squeezed the 60g tube of colour or half of each tube, as I did into a bowl the result was salonlike and my hair is back to normal It has freed me from having to wear a wide Lycra band to cover my badgerlike roots during video calls or going for walks. My husband keeps saying that I look 10 years younger bless.... I should have done it a long time ago prepandemic, I had my roots done every three weeks, but I hadnt been to a hairdresser since 12 March until doing the colour myself today. I have now ordered a couple more tubes, for when those pesky roots start showing up again and I dont feel like having to wear a mask to have my hair done. The advice from fellow Perfumes of London shoppers on what strength peroxide developer to buy and the weighing of the colour developer right proportions was brilliant and invaluable.

L'Oreal Inoa Coloration D Oxydation Ammonia Free Hair Colour 60g - 5 Light Brown

I used this in July with a low vol peroxide 9, in attempt to colour over very fine long hair that has lightened with each successive box dye Id used in the past. I went up a shade from my natural colour as Id seen recommended and it still came out way darker than expected but gradually rinsed back to my natural shade which is what I was aiming for. It hasnt faded since, Ive been using colour protect products and has masked the damage from the past box dyes that had lightened it. Good because I was hoping never to need to repeatId totally recommend thinking about the developer you use, with regard to the condition of the hair you use it on

L'Oreal Inoa Coloration D Oxydation Ammonia Free Hair Colour 60g - 5.35 Light Golden Mahogany Brown

Excellent product. I purchased a 6.1 ash blonde for a brown hair effect. Its sold as a blonde but IS NOT A BLONDE you mix this to the exact same amount of activator. so 50 to 50 of each. mix well and leave it is quite an ash colour, which is perfect, as so many browns are orange, but note that does depend on what its going over if you have orange issues use a blue shampoo to accompany.I left my colour on for 25 minutes not the 40 recommended . This was long enough to colour any small greay areas, and make the hair go medium brown. I find if its left on for 40 it can go black but my hair is pourous I have purchased this colour many times with the 20 activator and would buy again.

L'Oreal Inoa Coloration D Oxydation Ammonia Free Hair Colour 60g - 6.32 Dark Golden Iridescent Blonde

Have not used professional colour at home before but did a little research and went for Inoa 6.1 for a dark Ash Blonde mixed with Inoa activator. Was very happy with the results Colour is beautiful and dense, makes my hair appear thicker and leaves a lovely shine. Is pretty dark but thats the look I was going for. Mixed with Inoa 20 activator made it lovely as thick to apply. Cant recommend enough.

L'Oreal Inoa Coloration D Oxydation Ammonia Free Hair Colour 60g - 8.3 Light Golden Blonde

I purchased 8.3 for both myself and my Mum. It covered my Mums hair perfectly and its a natural medium blonde colour. I use it as a toner for my overly processed bleached blonde hair as it tends to go yellow over time. Its great for bringing it back to a natural blonde colour. The .3 in the number means it has a slight warmth in it but this is more golden than ginger. Lovely colour. We both use this with 6 developer.

New formula review

I get a few lowlights to cover greys always very happy with colour also use nioxin colour lock and it kept them from going lightHad lowlights done with new formula also had nioxin colour lockMy hair was fine till I washed it a week later and my lowlights have brightened ....what is going on

New formula review.

I had Inoa applied to my hair over the last 9 months in about 3 monthly intervals for root top up . Today my hairdresser had to re apply my root colour and use tubes of the old formula for my colour as the new formula tubes had not provided the coverage for grey. Its fine for now and I get trying to make a sustainable product but maybe some more testing required. I have an excellent hairdresser and am grateful they fixed the issue. Not sure what will happen when their old supply if my colour runs out.