LG 50" 4K UHD HDR Smart TV (50UR801C) Vivid colour and remarkable detail with 4K HDR10 Pro - A smart viewing experience with α5 AI Processor 4K Gen6Smart Functionality, including Thin - Q AI and Web - OSStreaming built-in, including LG Channels, Netflix, Apple TV+, and Disney+Crystal-Clear 4K Picture - Upgrade your viewing experience with Real 4K. Immerse yourself in brilliant colours and breathtaking detail, making every moment unforgettable. - Hear Amazing Sound AI Sound Pro expertly blends your TV's audio to emulate the immersive effect of surround sound speakers. Enjoy crystal-clear audio, meticulously balanced and fine-tuned for an optimal listening experience. AI Brightness Control - Automatically adjusts your screen's brightness to match the surrounding ambient lighting levels, for optimal viewing in almost any setting. 4K Upscaling Experience the magic of upscaling. Watch low-resolution videos transform into stunning, high-quality content with sharp, intricate details. It's like magic for your eyes. Thin - Q AI & web - OS Your entertainment universe at your fingertips! Access Netflix, Apple TV, Kayo, Disney+, and more with web - OS. Need inspiration for movie night? LG Thin - Q AI gives recommendations based on your taste. Set up profiles for everyone at home so they can quickly dive back into their favourite TV series, and receive tailored news and sports updates. Smart Assistant & Connectivity The TV supports Google Assistant, Amazon Alexa, Apple Air - Play 2, and Home - Kit, making it quick and convenient to manage your TV and connected devices. Sport Alert Never miss a game again. Receive match reminders and real-time updates for your favourite teams and leagues, even while watching other content. It's the ultimate sports companion. Freeview Discover 30+ channels of TV shows, movies, news, sports, and more, all live and on demand – absolutely FREE! Your gateway to endless entertainment. Powerful Gameplay Take your gaming to the next level with fast, smooth gameplay that immerses you in...