L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels. A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color. True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.
L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels. A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color. True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.
L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels. A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color. True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.
L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels. A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color. True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.
Last updated at 03/21/2026 12:58:20
L'OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color - Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula,
Delivery $10.20
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
L'Oral Technique HiColor Browns & Blondes Permanent Hair Color | Lifts Dark Hair in One Step | No Brassiness | Rich, Smooth Creme Formula | Intense, L
Free delivery between 31 Mar – 3 Apr
LOreal Technique HiColor Browns & Blondes Permanent Hair Color | Lifts Dark Hair in One
Delivery between 26–30 Mar $15.52
originally posted on sallybeauty.com
Do not sleep on this dye! As someone with natural brown (VIRGIN) hair, this worked amazing! I even used this stuff for a touch-up 6 weeks after the initial dye process and it came out just as vibrant, if not even better. I went into Sally looking for recommendations as I have never dyed my hair previously, and wow. This product is AWESOME. Saved me so much time to do a bright red peakaboo dye job. I was expecting to have to lift my hair to a platinum blonde AND THEN the red, but this made it so I could do it all at once. It doesn’t fade quickly either. Only after 10-15 washes did I see a noticeable difference in the color of my hair. Honestly, if you have natural brown hair and you’re looking to go bright, vibrant red, this product would be at the top of my list to ... MoreDo not sleep on this dye! As someone with natural brown (VIRGIN) hair, this worked amazing! I even used this stuff for a touch-up 6 weeks after the initial dye process and it came out just as vibrant, if not even better. I went into Sally looking for recommendations as I have never dyed my hair previously, and wow. This product is AWESOME. Saved me so much time to do a bright red peakaboo dye job. I was expecting to have to lift my hair to a platinum blonde AND THEN the red, but this made it so I could do it all at once. It doesn’t fade quickly either. Only after 10-15 washes did I see a noticeable difference in the color of my hair. Honestly, if you have natural brown hair and you’re looking to go bright, vibrant red, this product would be at the top of my list to recommend. You will not regret!
originally posted on sallybeauty.com
I have used this product since 2008. Up until last year, it was amazing. I have black hair and it would get my roots a bright magenta in 20 minutes with 30 vol developer, no problem. But then I started having problems and it was no longer lifting the black roots at all. I thought I got a bad box, tried again... Same results. I tried new developer. No luck. I tried 40 vol developer for 40 min and STILL nothing. I thought something was wrong with my hair, and then my sister told me the same thing happened to her with the same product. I did a reddit search and it seems like they may have changed the formula in the last year and it no longer works. It's really a bummer, I loved this stuff.
originally posted on sallybeauty.com
Ok, so, I was super excited for this red hair color for dark hair, I've never dyed my hair red. I've had every other color except for red. I said ok, I think I'm gonna do this. I read reviews, looked at photos and was confident it would be red. (NOTE: I have dyed dark brown/black hair that has new hair growth at the roots so it's been washed quite a bit and it has been months since I dyed it dark brown/black.) I read reviews where ppl with about the same color dyed hair had good results so I went for it. I do believe of you have virgin/never dyed before brown hair it will work, maybe even a lighter brown dyed hair, it will work. It only dyed my new growth/roots magenta lol. With all that said, buy this at your own discretion lol. I wish I could post photos but there ... MoreOk, so, I was super excited for this red hair color for dark hair, I've never dyed my hair red. I've had every other color except for red. I said ok, I think I'm gonna do this. I read reviews, looked at photos and was confident it would be red. (NOTE: I have dyed dark brown/black hair that has new hair growth at the roots so it's been washed quite a bit and it has been months since I dyed it dark brown/black.) I read reviews where ppl with about the same color dyed hair had good results so I went for it. I do believe of you have virgin/never dyed before brown hair it will work, maybe even a lighter brown dyed hair, it will work. It only dyed my new growth/roots magenta lol. With all that said, buy this at your own discretion lol. I wish I could post photos but there isn't an option to do so
L'OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color - Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula,
Delivery $10.20
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
L'Oral Technique HiColor Browns & Blondes Permanent Hair Color | Lifts Dark Hair in One Step | No Brassiness | Rich, Smooth Creme Formula | Intense, L
Free delivery between 31 Mar – 3 Apr
LOreal Technique HiColor Browns & Blondes Permanent Hair Color | Lifts Dark Hair in One
Delivery between 26–30 Mar $15.52
Do not sleep on this dye! As someone with natural brown (VIRGIN) hair, this worked amazing! I even used this stuff for a touch-up 6 weeks after the initial dye process and it came out just as vibrant, if not even better. I went into Sally looking for recommendations as I have never dyed my hair previously, and wow. This product is AWESOME. Saved me so much time to do a bright red peakaboo dye job. I was expecting to have to lift my hair to a platinum blonde AND THEN the red, but this made it so I could do it all at once. It doesn’t fade quickly either. Only after 10-15 washes did I see a noticeable difference in the color of my hair. Honestly, if you have natural brown hair and you’re looking to go bright, vibrant red, this product would be at the top of my list to ... MoreDo not sleep on this dye! As someone with natural brown (VIRGIN) hair, this worked amazing! I even used this stuff for a touch-up 6 weeks after the initial dye process and it came out just as vibrant, if not even better. I went into Sally looking for recommendations as I have never dyed my hair previously, and wow. This product is AWESOME. Saved me so much time to do a bright red peakaboo dye job. I was expecting to have to lift my hair to a platinum blonde AND THEN the red, but this made it so I could do it all at once. It doesn’t fade quickly either. Only after 10-15 washes did I see a noticeable difference in the color of my hair. Honestly, if you have natural brown hair and you’re looking to go bright, vibrant red, this product would be at the top of my list to recommend. You will not regret!
I have used this product since 2008. Up until last year, it was amazing. I have black hair and it would get my roots a bright magenta in 20 minutes with 30 vol developer, no problem. But then I started having problems and it was no longer lifting the black roots at all. I thought I got a bad box, tried again... Same results. I tried new developer. No luck. I tried 40 vol developer for 40 min and STILL nothing. I thought something was wrong with my hair, and then my sister told me the same thing happened to her with the same product. I did a reddit search and it seems like they may have changed the formula in the last year and it no longer works. It's really a bummer, I loved this stuff.
Ok, so, I was super excited for this red hair color for dark hair, I've never dyed my hair red. I've had every other color except for red. I said ok, I think I'm gonna do this. I read reviews, looked at photos and was confident it would be red. (NOTE: I have dyed dark brown/black hair that has new hair growth at the roots so it's been washed quite a bit and it has been months since I dyed it dark brown/black.) I read reviews where ppl with about the same color dyed hair had good results so I went for it. I do believe of you have virgin/never dyed before brown hair it will work, maybe even a lighter brown dyed hair, it will work. It only dyed my new growth/roots magenta lol. With all that said, buy this at your own discretion lol. I wish I could post photos but there ... MoreOk, so, I was super excited for this red hair color for dark hair, I've never dyed my hair red. I've had every other color except for red. I said ok, I think I'm gonna do this. I read reviews, looked at photos and was confident it would be red. (NOTE: I have dyed dark brown/black hair that has new hair growth at the roots so it's been washed quite a bit and it has been months since I dyed it dark brown/black.) I read reviews where ppl with about the same color dyed hair had good results so I went for it. I do believe of you have virgin/never dyed before brown hair it will work, maybe even a lighter brown dyed hair, it will work. It only dyed my new growth/roots magenta lol. With all that said, buy this at your own discretion lol. I wish I could post photos but there isn't an option to do so
My hair is naturally VERY dark brown (with some tiny gray streaks I've had since my early 20's lol). The first time I used this, I didn't quite get the brightness I'd hoped for. The second time, my hair was MUCH redder and brighter... not quite as intenselyred as I was going for, but it was a beautiful shade of dark red that I enjoyed. The next time,it was absolutely stunning! Eventually I began playing with the Loreal red highlights for dark hair, mixing some of the highlights (I used red or magenta) in with the permanent creme to achieve different hues of red (Tip: make sure to use the correct amount of developer for each product!! That's important). I've been a fan for 9 years. Yes. 9. I love having a brighter look in spring/summer, and deeper shades for ... MoreMy hair is naturally VERY dark brown (with some tiny gray streaks I've had since my early 20's lol). The first time I used this, I didn't quite get the brightness I'd hoped for. The second time, my hair was MUCH redder and brighter... not quite as intenselyred as I was going for, but it was a beautiful shade of dark red that I enjoyed. The next time,it was absolutely stunning! Eventually I began playing with the Loreal red highlights for dark hair, mixing some of the highlights (I used red or magenta) in with the permanent creme to achieve different hues of red (Tip: make sure to use the correct amount of developer for each product!! That's important). I've been a fan for 9 years. Yes. 9. I love having a brighter look in spring/summer, and deeper shades for autumn/winter like burgundy or blood red. Give it more than one shot if you don't quite get the results you hoped for and you TRULY followed the instructions on the box (use 30 developer or even 40 - but if you use 40 you should definitely pamper your hair with moisture hair masks & good conditioner). Used correctly, your hair will be healthy and lovely once you find what works for you. IT DOES WORK BEAUTIFULLY AND IS VIBRANT FOR A LONG TIME!
Used Magenta on dark auburn prev boxed dyed foREVER! Tried this once & didn't take. Thats when I realized I couldn't use this to essentially to lift all the years of box dye. So I did some research alot of it & I decided to go with the original Dawn dush soap, Arm & Hammers baking soda (NOT baking powder) & a little water to make paste. I GENTLY rubbed this light into my long thickAF Italian hair & rinsed & shampooed/conditioned reg to discover it didnt come out completely so i rinsed my hair about 4 nore times with water then shampooed & did a hair mask treatmemt this time. This worked but I gotta just say BAKING SODA & DAWN TO REMOVE OLD BOX DYE FROM MY HAIR WAS LIYERALLY THE BEST THING IVE EVER DONE to my hair & most noticeable hands down!! My hair has never felt ... MoreUsed Magenta on dark auburn prev boxed dyed foREVER! Tried this once & didn't take. Thats when I realized I couldn't use this to essentially to lift all the years of box dye. So I did some research alot of it & I decided to go with the original Dawn dush soap, Arm & Hammers baking soda (NOT baking powder) & a little water to make paste. I GENTLY rubbed this light into my long thickAF Italian hair & rinsed & shampooed/conditioned reg to discover it didnt come out completely so i rinsed my hair about 4 nore times with water then shampooed & did a hair mask treatmemt this time. This worked but I gotta just say BAKING SODA & DAWN TO REMOVE OLD BOX DYE FROM MY HAIR WAS LIYERALLY THE BEST THING IVE EVER DONE to my hair & most noticeable hands down!! My hair has never felt so friggin clean but I've never used clarifying 'poos etc fir lack of knowledge basically but THIS WAS AMAZING prpbly cuz it took the 40+ yrs of just junk from my poor hair. But after I also gotta say with 30 dev and magenta I'm happy to report my hair was absolutely gorgeous especially in sunlight. What amazing colors how there are so many prisms to these shades. It's really beautiful what loreal did with this line. Ive never honestly noticed much diff box dye vs prof dyes (I already know folks but just hear me out) but with this what I did FINALLY notice with these vs box dyes was the sheer amt of diff reds and magenta prisms that run thru ur hair. This could just b my hairs various color state prior but it's crazy how many shades u see or prism effects u get when using the pro dyes at says. Theyre quite beautiful out in sunlight its amazing. Box dye never did this but always one color note or shade & thats all u get ecen in sunlight. These dyes give ur hair color dimension for anyone wanting to know the true for real diff here on box vs these days. These are onv better looking but that's exactly why or I think its why.For the record my hair is thick darker brown with some auburn stuff fairly long Italian hair. I needed only 2 boxes of magenta dye (bought 4 the 1st time & its wayyyy too much even for really thick long hair). Two is perfect but u may grab a 3rd box for an emergency cuz u will use it for ur roots next touch up session anyway. Better safe then sorry. But I used ecery last drop of 2 boxes so fyi. I have quite a lot of gray coming thru at my 46 ur aged hair so I was a little worries. Just DONT apply the dye to ur roots 1st or u will proy end up with a hotter pink then everywhere else aka hot roots. Becuz I have thick hair & I was the only person applying this which takes a LONG TIME keep this in mind on roots. But when I was totally done with dye I was jumping in shower to rinse cuz I worried about my roots & im guessing I was thru at around 45 mins total so my roots probly processed a total of 10 to 15 mins tops & even at that I was right on the edge of hot roots but just safe enough cuz after I washed my hair several days later it did wash the roots out a bit making the entire job PERFECT. Truly beautiful color Loreal!! Nice job on this line in general!! And thank u so much for giving us dark hair chicks a simple 1 step process instead of having to bleach it all beforehand. I cannot thank u enough for that alone!!!!♡♡♡♡♡ sorry this was lengthy I just wanted to put it all out there cuz there is alot online & it does get overwhelming at times but this way worked for me.im not sure if I mentioned dev yet or if I said 30 but I did use 20 loreal dev not 30. Mine worked great & it was fairly dark brown. Good luck!!!!! U got this trust me it ain't that hard once u dive in but with this the only major way or I think the only way to mess up is not have the dye not take which I learned the lesson there. Hopefully this'll save sum1 from wasting the 1st time money like I did. Lol l8tr
I had previously bleached my hair in September and used a red splat color to get the red I wanted. It took about a few months before the red turned dull and so I decided to use hi color intense red because I've used it before and knew I liked the color.... OMG I almost cried after washing it out! It made my hair look like it had patches of brown it looked so dull and the color was just so ugly AND I DID IT 2 DAYS BEFORE CHRISTMAS!!!! I had to run to a 24 hour Walgreens to buy the splat kit, bleach my hair AGAIN and use that temporary hair dye that bleeds every where because hicolor intense red THAT I'VE USED MANY TIMES BEFORE WITH NO PROBLEM ruined my hair! IDK if I got a bad batch or if I was sold expired product but I'm definitely not using it again! In the first ... MoreI had previously bleached my hair in September and used a red splat color to get the red I wanted. It took about a few months before the red turned dull and so I decided to use hi color intense red because I've used it before and knew I liked the color.... OMG I almost cried after washing it out! It made my hair look like it had patches of brown it looked so dull and the color was just so ugly AND I DID IT 2 DAYS BEFORE CHRISTMAS!!!! I had to run to a 24 hour Walgreens to buy the splat kit, bleach my hair AGAIN and use that temporary hair dye that bleeds every where because hicolor intense red THAT I'VE USED MANY TIMES BEFORE WITH NO PROBLEM ruined my hair! IDK if I got a bad batch or if I was sold expired product but I'm definitely not using it again! In the first 2 pictures you can see the ugly dingy color I was left with using "salon quality hair color" compared to the desired color I got from the Walgreens box dye in the last picture. Oh... And I used the red color booster the hicolor intense red provided too!
So I got H20 Red Violet.For starters I had done a bleach wash after a violet fail from my previous hair dye.And my hair was a mix of Ion’s True Tone’s Dark colors : Cherry and permanent brights radiant orchid. But because my hair is dark- it was mostly dark with some magenta tones.Back to this purchase! Red-Violet: If you look at the box- it’s a really nice purple and just gorgeous! So I was super excited to do the purples…..Today I followed the directions to the T, sectioned and what not, made sure the application was as best as possible.TELL ME WHY THE DYE ON MY HEAD WAS ORANGE. And BRIGHT ORANGE AT THAT. I double checked the tube and box in case it was accidentally put in incorrectly- nope, it’s correct.But now I have orange red hair. WHERE IS THE PUPLE!!!! ... MoreSo I got H20 Red Violet.For starters I had done a bleach wash after a violet fail from my previous hair dye.And my hair was a mix of Ion’s True Tone’s Dark colors : Cherry and permanent brights radiant orchid. But because my hair is dark- it was mostly dark with some magenta tones.Back to this purchase! Red-Violet: If you look at the box- it’s a really nice purple and just gorgeous! So I was super excited to do the purples…..Today I followed the directions to the T, sectioned and what not, made sure the application was as best as possible.TELL ME WHY THE DYE ON MY HEAD WAS ORANGE. And BRIGHT ORANGE AT THAT. I double checked the tube and box in case it was accidentally put in incorrectly- nope, it’s correct.But now I have orange red hair. WHERE IS THE PUPLE!!!! I only wanted purple.I’m going tomorrow to the location where I bought the dye to complain and possibly get my money back cause this is ridiculous, if I wanted to look like carrot head, I would have. Send help
I bought the copper red permanent dye for my virgin dark brown hair. On my first application, I processed my lengths for 20 mins and my roots for 10 mins as the box instructed, the results were more like subtle highlights, did not show up well at all. I had to buy a second box and this time, I processed my lengths for an hour and then my roots for 30 minutes, for a total of 90 minutes. My hair is now a reddish brown -- still quite dark, but the red catches in the light nicely. Still, it's not at all to the level of vibrancy as the box advertises. I will probably go the traditional bleach and then dye with a different brand next time. If you get this product, I think you should definitely process longer than the box says!
I have black boxed dyed hair. I know this is supposed to be used on virgin black/dark hair but decided to try it anyways. It gave a very small hint of purple (I used the true violet) but of course my roots are a dark dark purple. So as my roots have grown I keep using this color because I like the look. As my black box dye fades each month the purple grabs onto it a little more. I usually just do the roots but every other month I do my entire head since it’s started to grab on. If your hair is freshly box dyed with black it won’t do anything but color your roots. However once you quit using the black box dye and it starts to fade, the color will gradually start to attach. You just have to be patient. I made the mistake of using a color remover on black box dye years ... MoreI have black boxed dyed hair. I know this is supposed to be used on virgin black/dark hair but decided to try it anyways. It gave a very small hint of purple (I used the true violet) but of course my roots are a dark dark purple. So as my roots have grown I keep using this color because I like the look. As my black box dye fades each month the purple grabs onto it a little more. I usually just do the roots but every other month I do my entire head since it’s started to grab on. If your hair is freshly box dyed with black it won’t do anything but color your roots. However once you quit using the black box dye and it starts to fade, the color will gradually start to attach. You just have to be patient. I made the mistake of using a color remover on black box dye years ago and it took forever for color to attach to my hair again so I wasn’t willing to go that route again and I’m not bleaching it either. I like the gradual color and dark purple roots.
I got the cooper color and gosh cannot say enough how beautiful and vibrant the color is!! I used three tubes with a developer of 40 (I have very long hair) since my hair has been colored before and I was afraid it wouldn’t get as much. I did start off with blonde hair not all my hair was blonde my roots were dark so my hopes weren’t too high but man did the color pop! I went for the ombré look and it’s beautiful! I will say though the color does fade into a rose orange color after several washes so beware of that since it’s a very bright color it will tend to fade. But I’ve been using a cooper color conditioner from Keracolor as well to help keep color vibrant and it’s been working! Covers really well on blonde hair too so don’t be afraid to try it if you don’t ... MoreI got the cooper color and gosh cannot say enough how beautiful and vibrant the color is!! I used three tubes with a developer of 40 (I have very long hair) since my hair has been colored before and I was afraid it wouldn’t get as much. I did start off with blonde hair not all my hair was blonde my roots were dark so my hopes weren’t too high but man did the color pop! I went for the ombré look and it’s beautiful! I will say though the color does fade into a rose orange color after several washes so beware of that since it’s a very bright color it will tend to fade. But I’ve been using a cooper color conditioner from Keracolor as well to help keep color vibrant and it’s been working! Covers really well on blonde hair too so don’t be afraid to try it if you don’t have dark hair. I’ve gotten so many compliments definitely recommend if you want to pop!
