A combination of concentrated Norwegian brown kelp, high in naturally occurring polyphenols to combat biofilm, with SHMP to aid in the reduction of tartar formation and improve general oral health. Flavored with natural ovine plasma and Australian kangaroo, with no artificial colors, flavors or binders. KEY FEATURES Veterinarian formulated for daily use as a treat to assist ongoing oral health. Polyphenols found in Norwegian brown kelp are clinically proven to assist in the reduction of plaque and gingivitis. SHMP aids in tartar control and is clinically proven to reduce dental calculus. Ingredients Norwegian brown kelp (714mg/chew), SHMP (Sodium Hexametaphosphate)(193mg/chew), Kangaroo meat, Ovine plasma, Sorbic acid, Sorbitol, Chicken, Vegetable oil. Guaranteed Analysis Minimum Crude Protein- 32.10% Minimum Crude Fat-3.50% Maximum Crude Fibre-3% Metabolisable Energy-2.32KCal/g Moisture-22% Instructions Provide 1 chew per 10kg of bodyweight, daily.