Your favourite moisture-matte is transformed by the soft richness of velvet. Moisture-encapsulated powders provide the soft emollient veil of a soft-matte finish, without the dryness often associated with matte lipstick. A combination of lightweight waxes and an elastomer gel creates a lip-hugging effect with a silky, weightless feel. Designed for all-day wear and care, it hydrates lips instantly so they're more supple and moisturised. Developed to replicate a backstage technique of blending out edges of Matte Lipstick for a hazy effect, lip lines are softened, blurred and smoothed, making lips appear flushed and effortless. No blotting, tapping or smudging necessary. This hydrating formula glides smoothly onto lips for up to 12 hours of bold, beautiful colour in a single velvet-soft swipe. It's perfect for the person who loves the finish of Powder Kiss, but wants that bolder, full coverage look. Safe for use on both lips and cheeks, it comes dressed in slim, sleek packaging perfect for on the go.