Why make an oil-based pomade when the industry has moved so substantially towards water-based options that tend to wash out easier? You see, this pomade is different to most of the oil-based pomades you've seen before, here's why: 1. It's completely plant and mineral-based. There are no petroleum waxes and no animal derived products. 2. The result is a product that can add texture as well as hold. 3. It makes the hair feel incredibly healthy. The waxes and oils in this pomade will give the hair a long lasting, soft and silky feel. 4. The smell has mass appeal. Because of it's texturising ability, it also looks at home for guys that have grown their hair out and are looking for something to keep fly aways in check.